The new spring is coming. In the town of the mayor of zouping, the famous “mounty king” horse has had the busiest hour of the year. The workers are systematically sorted, stored, processed and packaged, and a box of mountain medicine and mountain medicine products is being distributed throughout the country。
“the spring festival is approaching, the order has surged, and the order has been scheduled for april of this year.” ma smiled to the press. In order to ensure the timely supply of products, cooperatives are stepping up their production。
Ma hao fai is a native-born mountain man who has graduated from university and worked in car decorations. In 2007, she had an occasional opportunity to see a commercial opportunity for home-grown long mountain medicine. Since then, she has taken her head to the fields to plant mountain medicine and has begun the road to “earth gold”。
With an incipient and bold search, ma has developed a set of scientific methods different from traditional cultivation methods: decomposed cattle, goats and chickens to fatten the soil and improve the sense of mouth; and increased ventilation and effective pest and disease reduction through the installation of poles. This pattern of cultivation has resulted in an increase of over 250 kg in mountain acre production and in a significant improvement in quality and taste. In 2015, during the first long mountain pharmacist festival, "the mountain pharmacist", she planted the mountain medicine to capture the army, and the name of "the mountain pharmacist" went away。
In the light of the policy-encouraged winds, the horse has set up a professional cooperative in the direction of fai-sung and, together with the villagers, has shifted the cultivation of mountain medicine from “one-size-fits-all” to “group development”. At the same time, she has been active in promoting industrial upgrading from monoculture to storage, precision processing. “deep processing not only prolongs the shelf life, but also increases the value added, and it does lead to wealth.” she said。
Good products also need to be sold. Ma fai led the team to learn to operate as an electrician and to move mountain medicine products to a web platform using the windway of live delivery. The distribution of products along with the cold chain ensures the freshness of products, and the quality of mountain medicine in longshan travels the country and is favoured by consumers in beijing, shanghai, jiangsu and qingdao. “when the market opened, sales grew by about 30 per cent.” she was pleased to say。
Long mountain medicine not only drums up the cooperative's “money bag”, but also lights up the happiness of the local people. In addition to involving more than 20 farmers in the surrounding areas, cooperatives are able to provide seasonal employment to more than 100 villagers at the end of the year when the order for the box surges. “there is a lot of planting experience and technology, and there is a steady rise in income, and life is as sweet as mountain medicine, and this year will be a good year.”
Today, long mountain medicine has formed an integrated industrial chain of cultivation, processing and marketing, which has become a “gold goose” to boost rural indigenous resources and generate employment for the population. Zhanga, director of the centre for integrated agricultural services of the mayor of zouping, said that the next step in long shan town would be to continuously promote product upgrading, regulate crop management standards, develop a green-planting technical protocol, establish a chain-wide system of traceability of products, and build the foundation of industry from its sources. At the same time, the strengthening of brand development and operation, building on the up-to-down channels such as agricultural fairs, electrician platforms, and increasing the visibility and influence of the yamayama drug brand in all its aspects, boosting the extension of the industrial chain with brand upgrades, helping farmers to sustain their harvests, and giving new impetus to rural renewal and giving the “hashiyama drug” a gold brand to shine。
