If you're a business owner, when the new company is set up, this is what happens:
1 bid promotion
Two for the seo natural ranking
But when you're running for a while, 80% of the entrepreneurs will find this problem:
One bid is a lot of money a day
There's a lot of words in the 2so ranking
But at a time when the actual amount of advice may be few or even effective conversions, we may need to think about whether there are problems。
Usually we think there's a high probability of more than 90%, and there must be a problem with the key words of your seosem choice。
So, what's the word for the new station, the bid and the seo
Based on past seo experience, batman it will further discuss, for example, the industry related to the beijing incorporated company:
1. Screening of keywords
In general, for start-ups, when we were bidding and seos, we were first selected third-party custodians, and usually, if you meet bad institutions, the other party often:
One bid selects some low search volume, or a word without a search volume, and then collects a fee on a regular basis。
2seo chooses to use the fast-ranked system to recommend a large number of non-competitive words, though ranked, almost zero。
Every entrepreneur spends a great deal of money, and lastly it does nothing。
At the heart of the problem is that when we choose to place keywords, we do not understand the potential search needs of users on the basis of data, but rather, of course, i think, which words are valuable。
It is clear that this is not a wise choice, and it is therefore appropriate for us at an early stage to dig through reasonable channels such as:
1 keyword planners, commonly used for competitive bidding。
2 thesaurus for target industries。
Common key-word mining tools such as: 5118, love station, station master home, etc。
2. Selection of keywords
Usually, when we have the keywords, you get some of the data indicators that are common in the vocabulary, in which we use the keyword planners' data as an example, as illustrated below:
You can get:
1 keyword to guide price: usually the lowest bid
Average number of searches per february: 30 days of keyword searches
3 average daily search times: 1 day average search times
Forty-one dollars: one dollar of potential
5 the intensity of competition: the heat of keyword competition
In the case of new business stations, entrepreneurs are more likely to bid for words with relatively high average monthly search volumes, and their own websites tend to choose high-competitive terms when doing seos。
But when you find out that there are some of them, it's really sad, and your budget has invested thousands or more。
Usually, when we do new business stations, we choose the keyword layout, and our general suggestion is:
1) competitive ranking
For the pc bid, we would suggest that some of the words “one dollar presentation” be relatively high and that the guidance unit price be relatively low, for example:
1 updated business registration process in beijing
20 yuan is registered in beijing
New regulations for the registration of companies in beijing
How much is a company registered in beijing
Of course, if your budget is okay, you can also properly choose the blue background keyword: beijing-registered companies, which is relatively high compared to other key words with high price guidance。
In the case of new entrepreneurs, when we make keyword choices, and based on low-budget strategies, we recommend more of the choice of some precise “long end words”, with an appropriate increase in the number of words, the effect of which is usually relatively high。
2) natural ranking
In relation to natural rankings, usually for enterprises, based on a long cycle, the conventional strategy is to basically cover all competitive keywords, and low secondary schools require reasonable matching。
But we know that the layout of keywords is an aspect where, for our own website, we can use resources rationally and prioritize key words with different degrees of competition, such as low-competitive words。
But in the real-world strategy, if you have an initial bid strategy, in the process of doing the seo, we will dynamically adjust the ranking of the seo in terms of some of the high-priced terms。
3. Keyword layout
Based on the above, and from the point of view of seo, how do we plan for the key words in the station, you can refer to the following strategies:
