1. Domain name and url
1. 1. From a product perspective, domain names are not important in seos, but are user-friendly to remember. However, the url must be determined when the product is prototyped, whether for the user or for the search engine, and the url cannot be randomly changed and must be determined when the product is designed
1. 2. While level ii domain names are better than directories, they are not a very large site and it is not recommended that the category of level ii domain names be activated, especially when the content under level ii domain names is not regularly updated
1. 3. The use of static in urls not only facilitates user dissemination but also facilitates the recording of search engines; (generation of static or pseudostatic)
1. 4. Catalogues should not exceed three layers at their deepest depths, with the best spelling for chinese optimization, not so long as the name characters are not easy to use, and initials may be used for too long
1. 5. No frequent changes or deliberate additions to the hierarchy after url determination。
2. Front-end code
2. 1 the interface is about user experience, while the code is about spider experience, and there is a correlation between the two. A simple code not only facilitates search engine capture, but also increases the speed of browser rendering
2. 2. Placing priority content in front of the page, allowing the search engine to grab faster; the interface code can be sorted to different levels and can be controlled by css)
2. 3. Rationally arrange the content in the head, taking into account density and relevance such as title, description, keyword, etc.
2. 4. Rational application of labels, the importance attached by search engines to the type of emphasis type labels in w3c standard statements, etc., and their rational use in helping search engines to capture the central content of the page
2. 5. Important content is not shown in flash, js, pictures, etc. (e. G. Navigation, columns or thematic links)
2. 6. The internal link to the site allows for the full use of anchor text to upgrade entries and pvs
2. 7 many superior effects can be achieved by using css, and in order to be easy to climb, special effects should be avoided。
3. Content control
3. 1. There are two types of content: the content of the interface, and the information contained in the interface, which we would like to present here, which is the layout to consider when designing the interactive prototype
3. 2. To take into account and apply the prototype design in conjunction with the above
3. 3. Content includes: tow, recommendation, priority of content sequencing, setting of internal links
3. 4. Key content, occurrence density and location of keywords
3. 5 label tow, party pages, theme pages, etc. Pages are typed and recommended on other content pages。
These are some of the seo knowledge that product managers need to consider when designing the prototype, and many of the content and details need to be understood with seo experience, which requires full seo communication to complete the prototype design of the product。
If product managers were able to understand some of the seos, they would be of great help in prototype design and communication, especially if the company did not have a seo commissioner, they had to understand how to integrate the seos into the product and avoid later cumbersome changes。
