A few days ago, a friend asked me to write down the title and description of his website on a website for him, to look at his site, and, unexpectedly, many pages were mostly product-oriented, without any text description of the product, and without a lot of valuable text, it was a purely isolated page。
It is understood that to write a title and description that is relevant to the content of the pages and that is consistent with the optimal description of the search engine, let alone the main keywords of the pages are well integrated, and if deliberately incorporated into some keywords, there is a suspicion of optimising the fraud, which may lead to penalties for the search engine. Finally, we can only talk to friends about optimizing the structure of the website and its internal connections and enriching the text on the page。
In fact, i often see in some seo groups and seo forums what my domain name is, and ask someone to help me see why we can't find our website in the search engine, but instead of looking at it, it's a big mistake that no seo has been involved since the first days of the website's construction. In fact, when 90 per cent of the population does not have a significant increase in traffic after a certain level of operation of the website, it is only when the need to promote it that seo or other means of promoting the website are considered. Very few people prioritize the seo search engine before designing the site, or arrange for specialized seo personnel to be involved at an early stage. Considering the web site seo to be an end in itself, it would be good to build on it. This is because the site owner and website designer do not have a good understanding of the search engine。
In fact, the site's seo optimization goes far beyond the writing of the site's title, the description of the site, and it can be dealt with with with keywords. It also includes the rationalization of the structure of the website, the construction of the inner chain of the site, the relevance of the content of the site, the authority of the website and the web page, the usefulness of the site, etc., and the fact that the structure of a site is not acceptable to the search engine, which is tantamount to placing your page and content in a maze, creating obstacles to visitors to the search engine. A website must be relevant, authoritative and practical if it is to be liked by the search engine and appear at the top of the ranking。
If seo professionals are involved in the planning phase of the website, the distribution of the structure of the website and the writing of pages is rationalized, subject to the standards of the search engine, the executive advice of website programmers will alert website programmers to a number of questions, parameters, the conference id and other issues that are not very friendly to the search engine, avoiding unnecessary difficulties in enhancing the relevance, usefulness and authority of the site at a later stage, the layout of the key language position, the emphasis on key words, the arrangement of internal links, the text of the external link anchor, and the control of the content of the link page, which we have mentioned earlier, and which is not written in the same way as the title and description of the site。
If seo professionals can be involved before the site is designed and content starts writing, the time, effort, money and efficiency of the entire seo can be saved。
