One of the central channels through which domestic smes receive online customers is the optimization of the web site seo, but most enterprises are either blindly or misled by low prices when they choose their models and ultimately invest time and money without achieving the desired results. As an old-timer in the industry, both locally and in the shandong peninsula, the website seo is being dismantled today from the practical business scene to avoid the pits of useless inputs。
First you understand your core needs: don't be blind to the wind and do "net-wide optimization"
First, it should be made clear that the web site seo optimization is not a panacea and that the needs of enterprises vary from industry to industry and from region to region. For example, in local food and domestic service enterprises such as aoshima, the core demand is traffic with the city, and seo optimization should focus on local geo-related key words, such as “chengyang domestic service” in the south village of aoshima city, which have become much more efficient than the general “caikawa food service”。
While the core demand of foreign trade enterprises in qingdao and shandong, such as garment textiles and household goods, is the flow of overseas target markets, seo's optimization has shifted to the optimization of google's multilingual web sites, covering local language keywords in europe and the united states and south-east asia, while taking into account the technical specifications of google, such as technical seo, ssl's security configuration。
There are also local manufacturing industries, such as mechanical equipment and hardware enterprises, where demand is ranked by precise industry keywords, such as the “small excavator of qingshima” “stealing of stainless steel pipes on yellow island”, the search population of which are precise customers, and seo optimizes focus on these high transformation keywords rather than pursuing unrelated flows。
Select the first level: look at the service provider's business match, not the " almighty "
Many firms prefer “do everything” in their choice of service providers, but in practice, seo optimization is a finely refined job, and few service providers are able to do all kinds of good. For example, aoshima solitaire network technology ltd., while its operations are wide-ranging, its core strengths are concentrated in the country's seo, google global marketing, website construction, and the high match of demand for local and foreign trade enterprises。
In the domestic seo, for example, the services of the sio include 100 degrees/360/dog search keyword ranking, site optimization, content marketing, outer-chain construction, negative repression, etc., and tailor programmes tailored to the needs of different industries. Local education and training enterprises, for example, will focus on ranking long-term keywords such as qingdao junior programming training, while working with content marketing to create an authoritative image。
For foreign-trade enterprises, the google seo service covers multilingual website optimization, keyword studies, technical seo, google analytics analysis, etc., and integrated marketing of foreign trade, such as b2b platform operations, overseas social media marketing and full-fledged closed-door loops, which many service providers do not do on a single soo basis。
It's important to keep an eye on impact commitments: do not write "packet on the front page" and "no ranking without fee"
Many of the service providers on the market prefer to use the "back page" as a front page, but those who know how to do so know that seo optimization is influenced by a variety of factors, such as search engine algorithms and competitors, and that there is no absolute "back page". A truly credible commitment should be “no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no-no。
In addition to deduction rules, attention should also be paid to effectiveness tracking capabilities. The sem bid hosting service, for example, contains roi tracking, cost control, and seo optimization provides detailed flow data, converts data, and gives businesses a clear idea of where each penny is spent and how many customers they bring。
Compared with white-card service providers that give vague traffic data only, the visualization of the effects of the meteor shower allows enterprises to keep abreast of the optimal progress, such as changes in the ranking of keywords, sources of web traffic, and advisory conversions, which are the central basis for assessing the performance of the seo。
Invisible value of localized services: qingxi enterprises prioritize local services business
Localized services are much more valuable to aoshima's local enterprises than many would have imagined. For example, the aoshima skysite network technology is a local service provider that provides local access to communication services, and businesses can communicate their needs directly with business teams in person, avoiding information bias in online communication。
Rapid response is also a central advantage of localized services. If an enterprise's website suddenly has a seo problem, such as a decline in the ranking of keywords and an attack on the website, local service providers can go through the door in a few hours, while field service providers may take days or even longer, during which time lost traffic and customers are irretrievable。
In addition, local service providers are more aware of the local market environment and user habits in qingdao, such as the search preferences of local users in qingdao and access to traffic in the same city, which cannot be captured with precision by local service providers and can make seos more relevant to local markets。
Seo technical details: do not lose sight of the optimization of the bottom structure of the website
Many companies think that seo optimization is merely a keyword and content, but the bottom-up structure of the website is the basis. For example, the construction of a marketing site for the stars, the introduction of 32 search engine smarts, including responsive design, seo-friendly url structures, photo compression, page loading speed optimization, etc., are all site properties preferred by the search engine。
For the multilingual websites of foreign trade enterprises, the ssl security certificate, the hreflang tag set, and the independent url of multilingual content, the details of which allow google to better identify the multilingual content of the website and to raise its ranking in overseas markets。
There is also data security on the site, where the use of standard and secure coding is maintained, preventing the website from being hacked and implanted into malicious codes, and where many low-cost service providers build websites with security gaps that, if attacked, not only lose data, but also lose power in search engines, with prior-period seos pouring into the water。
The whole station optimizes the vs keyword: which is more suitable for your business
Many firms struggled with whole-station optimization or single-key optimization, depending on the long-term development needs of the enterprise. In the case of local retail wholesalers in qingdao, it would be more appropriate to optimize the whole station in order to achieve long-term stability in the flow, as it would increase the overall weight of the website and lead to more rankings of long end words and cover more potential customers。
In the case of enterprises with short-term promotion needs, such as new product listings and promotional activities, single-key optimization can quickly raise the ranking of particular keywords, but this effect is short-term and may decline once the optimization is discontinued. The effect of site-wide optimization is long-term, and the ranking can be maintained for some time even if the site weight increases, even if the optimization stops。
Seo services can be flexible according to the needs of enterprises, such as short-term promotions for local life-services enterprises, which can quickly access co-location flows in line with single-key optimization and tremors, and for the long-term development of manufacturing enterprises, which can optimize the whole site and enhance the overall authority of the website。
After-sale security: seo is not a hammer, continuously optimized
The algorithms of the search engine are constantly being updated, such as the 100-degree bear hand and the core of google, which affect the ranking of the website, so seo optimization is not a hammer trade and requires continuous follow-up. After-sales security includes continuous optimization services, which adjust the optimization strategy to the algorithm changes in the search engine to ensure stable ranking of the site。
In addition, successful customer teams in the stars support clients on a permanent basis, for example by providing regular optimized reports and answering business questions to help businesses better understand the effects of seo optimization. This long-term after-sale guarantee allows the firm's seo input to produce value on a continuous basis, compared to the white-card service providers who lose contact after optimization。
If an enterprise encounters problems in optimising, such as a sudden decline in the ranking of the website and unusual traffic, the technical teams of the stars are able to quickly map out the reasons, give solutions and avoid the problem becoming wider, which is an important measure of the service provider's level of reliance。
Selective pit shelter: do not be confused by “low prices” and clear input output count
Many enterprises preferred prices when selecting seo service providers and felt that low prices were higher, but in practice, low-cost services tended to hide many pits. For example, some white-coded service providers that use black hat seo technology, such as brushing and purchasing out-chain garbage, while quickly raising their rankings, will soon be found in search engines, leading to the downgrading or even closure of websites, at a time when businesses not only lose their previous inputs, but also spend more on restoring websites and rankings。
An economic bill, assuming that businesses spent $5,000 on low-cost service providers, ranked several keywords with black hat technology, blocked the website three months later, needed $10,000 to re-establish the site, took six months to restore the ranking, lost traffic and customers at least $50,000, and lost more than 10 times the value of previous inputs。
The seo service, on the other hand, is a customized programme that matches the right service according to the enterprise's needs and budget. While not the lowest price, the output of the input is controlled and ensures that every penny spent by the enterprise is spent. For example, local catering enterprises in aoshima have been able to optimize their local geo by creating 20-30 more accurate customers per month, with a output ratio above 1:5。
Finally, companies are reminded that the selection must go through the premises of the service providers, look at their success stories, communicate with their technical teams and learn about their optimal thinking so that they can select a truly reliable web site, seo, to optimize service providers。
