We need to know first of all where our main battleground is before seo optimizes begin. With regard to the foreign traders' website, its customers come mainly from google abroad, and more than 90 per cent of the real traffic abroad comes from google search, so the answer is obvious: we need to figure out google’s preferences。
"all things prioritized with user experience to help users find the information they want in the shortest time possible."
As a result, google will give better ranking to websites that can improve more valuable information and focus on user experiences. In response to this guideline, we need to optimize the following:
1. Optimization of website structure
The optimization of the website may be viewed by many as a line to the site before it is done. Actually, it's not. Before the site is developed, consideration needs to be given to what internal structure of the site would fit the google spider search logic. Otherwise, google cannot be recorded even if it has a lot of valuable content。
The overall logical structure is simple and clear and can help the search engine spiders better climb the web page, noting the following:
(1) if you have a large number of pages on your website, you can provide a sitemap that contains all the urls of the site; (2) google prefers a simple structure of the site and does not easily set overly complex structural links (the top navigation, bottom navigation, bread crumbs, action buttons, etc.). A user should be able to see what he wants by not more than three hits. 2. Optimization of user experience
Google focuses on user experience, users experience good websites and can obtain good rankings. We can optimize user experience by:
(1) optimization of web loading
The speed of page loading is one of the important factors influencing the ranking of the website. Because nobody wants to spend a long time waiting for a page to be loaded. According to a study, users usually wait up to three seconds before accessing the website. The three-second page had not yet been loaded, and they usually thought it was a problem and then gave up visiting。
Optimizing the loading speed of the website is as follows:
(2) ensuring website https and ssl security certificates
In 2014, google released https as a small ranking factor. So if your website is still http://, it needs to be replaced。
Besides, you need to install a ssl certificate to make your website safer. Currently, ssl certificates are free and free of charge。
If you have a secure website, you can get a higher ranking in a similar site with similar content。
(3) optimization of urls, short urls, easier to understand by users。
In setting up the url, you need to note the following:
(4) provide friendly mobile access。
From 2015, the network sites suitable for landing through mobile devices will be ranked as google priority. The blog of google administrators states, "we will use mobile access as a basis for ranking. This change will affect the results of mobile device searches in different languages around the world and will have a significant impact on google search engines.”
3. Optimization of website content
Google usually leaves the ranking ahead to websites that can provide high-quality content. High-quality content, which, in addition to being deep and textual, is excellent and fully solves user problems. It also allows users to experience, enjoy and, more importantly, make search engine spiders easier to climb and record. We can optimize this by:
(1) title title optimization
Title tag is an important direct factor in ranking. How to write high-quality title tag
(2) desOptimization of the profile
DesCription is also an important element of google spider search. Because google can show on the pc side and mobile sidemmI don't knowCripption has a different maximum length, and it is suggested that the number of characters is best in the range of 150 characters. Important narrative details must be displayed in the first 120 characters。
In addition to length controls, it is important to note that no quotation marks are used in the description. If in mI don't knowQuoted numbers are used in the crime, and when the results appear in the serp, google stops at the quote。
(3) photo optimization - pictures appropriate in size
Photo seo is one of the most important projects for accelerating the web site。
If the picture used is too big, it can cause the page to be loaded too long, thereby affecting the ranking. And, of course, we can't do that without putting pictures on the page, or with small but unclear images. Thus, the principles of photo optimization are:
(4)404 page optimization
To enhance user experience, we need to optimize existing pages, for example:
(5) robos. Txt
Google spiders are banned from accessing certain pages that may affect their ranking。
(6) alt document optimization
Alternative text (substitute document), which identifies the image content on the page, helps google spiders to find it more easily, because google can't start with your picture content information. Especially for products and classification pages. Because the results of the mobile-end search show that there are often pictures (which call depends to a large extent on the att of the picture)。
(7) internal link
It would be beneficial for seo to add appropriate internal links to the content of the website, for example, to an article. It is generally possible to link highly powerful content within a station, and the user-friendly viewing is also important for a more rapid indexing of spiders to the site。
(8) external links
John mueller of google once said in webmaster hangout:
"links from your web links to others are not a ranking factor. But if this external link can add value to your content, then the link is related to your content and will help with the search."
But not everything else helps you again. In order to prevent the misuse of the outer chain, google is now comparing it to the context of the outer chain to see if the link is relevant to the context, thereby filtering out those outlinks. Therefore, the outer chain we use requires the following:
Summary:
Seo is a long-term and sustained undertaking. Only by using formal seo tools to improve the quality of the website would the seo be the right one。
As for the construction of the foreign trade website and the english website, we can refer to other relevant articles
Google paged insights test has any impact on the english site seo
2. What framework should be used to construct the english site
3. Common cms platform comparison
How can foreign trade websites be developed in multiple languages
5 how to optimize microdata in search enginesI don't know
6. How can foreign trade websites be developed in multiple languages
