On september 25, the second stop of the "know the word" series of customer exchanges, known for its commercial launch, came to guangzhou, where the chairman of the board of directors of the guangzhou-el-code cultural communication company, known as xiao ma, general manager zhao yuhong, the director of the business channel known to be known as zhongqian, the director of the business channel known to be zhong chong chong, the director of the business zhi+, sean ye, and dozens of top-notch fans, discussed the new challenges facing businesses in the context of peaking traffic dividends, as well as new play practices in the field of commercialization and content operations。
As the internet as a whole reaches its peak, the dividends of growth in flows recede; enterprises that rely solely on advertising flows increasingly feel costly and lack the momentum for sustained growth, turning to an increased focus on longer-term, healthy growth through content. According to erie's latest analysis of china's content marketing strategy 2020, based on a study of advertisers' 2020 budget increases, content marketing is at the top of the list at over half。
In this broader context, the csis + initiative seeks to work with agents to find new business growth paths for businesses to grow together。
After nine years of sedimentation, the known content spreads to many sub-areas, especially under the topics of clothing, digital 3c, fast-tracking, and electronics shopping, which have obvious commercial properties, and many related issues such as "consumer decision-making"。
In the area of vertical electricians, the "professional trust" long-tail effect" is the three main features of content awareness, not only through professional, pluralistic and deep content, which allows consumers to learn more quickly and clearly about products; as the "level confidence" in the social circle around them increases among young users, the "long-tail effect" of content awareness will continue to affect young users longer; and as distribution and technical weighting of information in search engines are gradually increasing, knowing content also has natural seo values, making it easier to "go-round"。
With the advent of the 21st, and in recognition of the advantages of the "manyard" in the field of electronics, commercialization has led to the introduction of "know + electrobusiness" solutions, with the hope that it will help power-broadcasting firms and products to efficiently integrate into the user demand scenario through precision, so that the impact of content cuts across the entire consumer decision chain。
In the sharing chain, + operator yuan over-emphasized the accelerated capability of + at different dimensions。
More efficient content creation and excavation: precision-to-heat topics and excellent creators, activation of ugc content, full activation of creativity. Good content has not only long-end value for sustained impact, but also the power of natural growth. Particularly in the case of phenomenon-level transmission in recent years, one or a group of high-quality content of a topical nature has also highlighted the fact that high-quality content can naturally trigger ugc and create the advantage of lipo-fissification。
More dollar content interaction and transformation: high-quality content is itself interactive compared to simple advertising, helping enterprises to interact fully with users; on this basis, it can also be achieved through diversified interactive components, instant content transformation and long-term enterprise set-up, which can bring down the dissemination bureau。
At the same time, important time nodes and concrete initiatives have been shared for the upcoming "two elevens," including the need for enterprises to prepare their front-end content layouts, for medium-term savings reserves, and for later off-the-shelf conversions, so that firms can realize the growth dividend of the long-term after-span effect by knowing the value of business growth and the continued fermentation features of quality content readiness。
As the second stop in the series of customer exchanges on content "know" , it is clear that commercialization has led to the "content combination" in the electric industry. In the next two months, the commercialization of knowledge will also result in dozens of exchanges across the country, bringing more comprehensive knowledge-based and content-service solutions to more industries and business clients, and helping more businesses to achieve new business growth。
