Good domain name, brand value
Domain names are by no means simply a web site. For companies with a long-term vision, the establishment of a good domain name prior to the operation of the site is essential for future market promotion, product marketing and enterprise branding. A good domain name is an instrument for firms to achieve lasting advantages in competition in the market
To promote a good corporate image
Good domain names are a symbol of corporate strength. If they are simple, easy to remember, consistent with business names or brand names, they can impress customers, and a good domain name can attract more backslides and stimulate more potential clients. It's like referring to 100 degrees, and it's called baidu. Com. It's called taobao. Com. Kyoto, its domain name is jd. Com。
Facilitating market promotion and promotion of products and services
A good domain name allows clients to remember and find you quickly, multiplying outreach. In the competition for microblogging on major portals, the acquisition of weibo. Com and the suffocating domain names of the weibo series was a case of great success, and weibo. Com made netizens feel that "weibo" is "sinbo weibo". Other microblogging sites are left far behind because of the advantages of domain names themselves。
Protection of brands
In order to avoid the malicious use of enterprise-related domain names to influence brand image, it is necessary to purchase the domain names that best reflect the name of the website and to ensure that good domain names do not fall into the hands of competitors. To the extent possible, the main watershed names associated with their own brands are fully protected. You can also buy other valuable domain names for your website. The battle for a moment of kaixin. Com (kaixin. Com) was caused by domain names, causing huge damage to the network. A good domain name plays a significant role in the promotion of corporate visibility and humanization, and the selection of an inappropriate domain name will severely constrain the later growth of the enterprise brand. The recent purchase of domain name 360. Com at a cost of rmb 360 million is very important for brand protection。
Get more traffic
Some domain names have their own flow, such as car. Com, which is visited by a large number of people who are interested in cars before the site is created. When such domain names are created, there will be a significant amount of browsing if they are not promoted. A good domain name brings access and saves huge advertising costs, no wonder business. Com is sold in the united states for $7. 5 million. On the other hand, sex. Com makes millions of dollars per year based on the industry's assumption that advertising costs alone. These are facts, not empty. A good domain name would be a huge intangible asset for individuals and businesses, and the yahoo site had a value of over $100 million。
Domain names are unique and limited in resources
Domain names are more unique than trademarks. Domain name registration is usually done on a first-come, first-served basis, after which only other domain names can be registered or negotiated for purchase. Grandmother's restaurant spent $180,000 on buying her domain name waipojia. Com back at the domains auction of the network. The chairman of the board, wu guoping, stated that the title was price-neutral and desirable, on the one hand because of the business opportunities involved in the network and, on the other hand, because of the lessons learned from the branding。
Domain names are valuable assets of the enterprise
Now that many companies say it's not working, the problem is that it's very much on their domain names, especially now that they're all over the site. If you use your own domain name, not the real name of the enterprise, it's actually harder to think of and find the site than a needle, your web system and content are better and useless, and how can it be effective if nobody visits it? Unless you use funds more than thousands of times the value of the domain to promote it, the internet industry is called “burn. Com”, which in reality is “sesame watermelons”. If the business name belongs to you, it's easy for the client to remember, but it also brings long-term brand benefits。
We all know that a successful brand is of enormous value and that it is the infinite wealth of business. Branding is a culture that is invisible but truly real. We also know that it is difficult to create a well-known brand, requiring a large amount of advertising costs and highly qualified marketing staff。
How much would a commercial brand name save for advertising? How much economic and brand benefits could it bring to an enterprise? Unfortunately, the willingness of some enterprises to spend large sums on short-term and unproductive advertising in other media, while ignoring the fact that they seek to obtain firm domain names with only one tenth of other advertising costs, or even one per cent of district costs, can be seen as lagging behind. It is only when there is real regret that a large number of customers have been lost and significant costs have been lost. To take a simple example, the customer wants to buy a commodity, and now has two brands to choose: the customer enters your business domain first and finds another website. Then he enters another enterprise's domain name, and it's easy to get in and get enough information. So, who are the customers more likely to choose
Due to the unique nature of domain name resources, good domain names become scarce resources. It represents not only the unique identity of the enterprise on the network, but also a combination of its products, services, image, goodwill, etc., as part of its intangible assets. The value of domain names will increase with its impact. At the same time, domain names can be used to trade, stop, finance or even mortgage. Shanghai has enacted a policy allowing for the financing of domain names, and the concept of domain names as assets has gradually been recognized。
