The page seo is the most direct factor influencing google's ranking. It doesn't cost you the tools. It doesn't take months to see the results. Optimizing several core elements for each page, ranking signals are immediately different。
Today's article makes clear the five core elements of the page seo, each with a live example of a stand-alone foreign trade station。
What the hell is page seo
One sentence is clear: the page seo is google's curriculum vitae。
You go to the interview, the resume is well written, and the interviewer sees what you're fit for. The page seo is to make your page clear in front of google -- the title tells google what it's talking about, the description tells google what it's worth, the url tells google where it is on the website, and the picture alt tells google what it's saying。
The curriculum vitae was vague and the interview officer threw it away. The page seo wasn't done, and google didn't bother to give you a good ranking。
Page seo and content quality are different. The content quality is you, "is there anything in your stomach?" the page seo is you, "will you express it?" there's something in the stomach but it doesn't say. The interviewer doesn't know. It's good, but the seo didn't do it, and google doesn't see it。
The five core elements of the seo page
Title label - your search result ad cards
The title label is the blue, clickable title in google search results. It's the user's first impression of you, and in a few seconds it's decided whether the user is in or out。
The optimization of title labels has three main elements. First, the length is contained in 50 to 60 characters, too long to be cut off by google. Secondly, the core keyword is placed at the top of the title, and google looks at the weight of position. Third, a reason to click on the user rather than just a product name。
Don't write like this: "yoga mat product page - white foreign trade." and it says, "the smooth yogurt pads, the wholesale, the natural rubber hot yogurt, the little white foreign trade." users know in one second what the product is, what the core advantage is, who's selling。
MThe eta description -- your search result ads
MEta describes the two grey lines below the heading in the search result. It does not directly affect rankings, but it directly affects hits. With a high number of hits, google will find the page more popular, and the ranking will rise。
MOptimistic elements described by eta: length is contained in 150 characters and contains core keywords, ending with a reason for action for the user。
Don't write like that: "we are a professional stainless steel tank supplier, with products sold globally, of guaranteed quality." — right crap, users can't feel it. It says, "304 stainless steel tank plants provide a direct supply of 50 items of | moq and 48 hours of free postage to get instant offers." users know right away who you are, what you can provide, what you should do next。
Url structure - your website path cards
Url is not just a web site, it is an important sign of google understanding the page level. A good url structure to keep google reptiles open on your website; a messy url to get google lost。
Three elements of url optimization. First, it's short and contains key words
It's 100 times better than "yoursite. Com/? P=12345". Second, separate words with hyphens, google treats hyphens as spaces and lines as hyphens. Thirdly, not too deep. More than three layers of urls are unfriendly to google and users。
Photo alt text - photo description for google
Google reptiles can read words, but they can't read pictures. The alt text is a text description of the picture, telling google, "what is this picture talking about?"。
Elements of the alt text: a precise description of the picture, natural incorporation of keywords, and no stacking。
Don't write like this: "yoga mats, wholesale yoga pads, cheap yoga pads" -- "keyword stacks," google looks like garbage. It says: “6mm thick smooth yogurt frontal display, natural rubber material”. Each product chart is presented separately, with a complete description of the master chart, details, and scenery. Don't all copy the same alt。
Structured data - official notes for google
Structured data is a code written specifically for the search engine and tells google what the page is — product, article, company information. Plus, google can show the price, rating, stocking, "rich media" information in the search results, and your results will be more visible and more visible than the usual results。
For the independent bureau for foreign trade, product schema is the most important structured data. With the addition of the product page, google search results show prices and evaluations. Wordpress users fill out information on the product editing page using the rank math or yoast seo plugin, which is automatically generated. The basic schema is embedded in most of the payment themes of the shopify users, but it is best to test the completeness with google rich research tests。
Iii. Page seo checklist
Check item by item, immediately available。
Is the length of the title label between 50 and 60 characters? Is the core keyword in the chapeau? Did you give the user a reason to click
MIn terms of description, is it written on every core page? Is the length within 150 characters? Is there a call to action at the end
In terms of url structure, are they short and contain keywords? Is a word separated by hyphenation? Is there no more than three levels
Does each product chart have an alt on its own? Is it natural to incorporate keywords rather than stack them
In terms of structured data, has the product page been added to the project schema? Is it tested in rich resources test
