In the gap between samsung and apple's new machine, on the desktop of efraim's editor, there's an unorthodox thing that's alien to this era
It's a little funny, less than an index finger, just 30 g heavy. But in the engine body, flashlights, colour screens, usb-c interfaces are as good as tf slots, and even an axle viewer is left empty at the top. It's also interesting -- you don't know what it looks like when you buy it, what it looks like, what it looks like, and you have a hidden version。
This is koda charmera blind box camera。
After a little while hanging it on my backpack and playing with it, i had a rather solid thought: this is probably the most worthwhile and funful digital camera in the past year。
The camera is small, but it's all dirty
In 1987, cameras were absolutely an important asset for the family. Koda went the other way, introducing a fast film player fling, with a relatively low threshold, paper shell as a body mass, and no need for extra lenses, with a 200-sensitized 110-formula film。
The fling video express created the pioneer of a one-time camera, which, in the digital age, also attracted a large number of users with low-cost and low-threshold charisma。
At the same time, the fling video express was the source of 1987 words on koda charmera's design for inspiration and blind box camera packaging。
Kodak charmera's packaging is mainly yellow and the overall design is very clear in american retrospect, with the front of the packaging, in addition to the introduction of the main features of the fuselage, as well as the principal call of charmera, number type 01, which is based on the "kolda yellow" colour system, with dark-to-light, cold-to-heated horizontal strips, almost entirely corresponding to the fling quick film machine nearly 40 years ago。
Packaging sides present a total of six different styles in the form of a pattern and a hidden paragraph. The difference between the different formulas lies only in different body colours and different positive design, while the hidden section is designed to be a translucent style, with a hidden view of the circuit boards inside。
The top of the packaging, which leaves out the strips to be torn by the player, cannot be restored once they are removed, and is a classic feature of the blind box mechanism. Efraim drew a black paragraph, number type 05, designed for the surface, with a rainbow slant of lenses and three original colours, which i personally thought was the most beautiful one, except for the transparent hidden paragraph。
The body mass is not unexpectedly a light-floating engineering plastic, but it is precisely the location of it as a fitting. The work is not rough, the angles of the seams are very round, and even a fine sand coating is made on the surface, not only without fingerprints, but also with a few swirling strings。
The sparrows are small and whole. The mini lenses on the front of the fuselage were wrapped in a ring of decorative rings, and a flashlight was placed inside the narrow openings on the edge of the fuselage, which, in a dark-light environment, was barely able to light a face within half a metre; it turned to the back, which was a coloured screen with a fingernail-cover size only, where it was not expected to see a thin paint of the retina level, but it was fully sufficient to confirm the image and to return the photograph; in addition, there was a pair of top-down keys and a return key on the back for simple manipulation of the camera。
Although the toy properties of this camera are very heavy, it's always to be used for photographs, and charmera carries a 1/4 inch ccmos, and can take a jpg photograph of 1. 6 million pixels with a resolution of 1440 x 1080 -- a more generic version of this resolution, called 1080p, yes, the small camera, which also supports a 30-square-spect. On the lens side, it uses an equivalent 35mm f2. 4 lens, a classic human focus that can be repulsed, and 35mm is clearly easier to avoid a chaotic background than the currently defaulted 24mm wide corner of most mobile phones, with a disguised lower threshold。
From design to imaging, charmera is very retrospect, but in some configurations, it's more modern than i thought -- the base of the fuselage is equipped with the mainstream usb-c interface and the tf slot. The built-in 200 mah battery, although small, can be blood-repeated at any time by touching a cell phone charger; in storage, charmera cures a lot of early ccds, which only recognize the small-capacity memory card as a "cracker disease" and is measured in a 32-gb tf card。
Modern interfaces and friendly focuss have kept it steady as a "modern camera" and enough to make it a fine backpack. But is that the only thing that's gonna make you feel better? There is clearly a lack of persuasiveness。
It wasn't until i put it in the pocket, actually took it out to sweep the streets several times, and my love for it pushed it to a new height。
It's simple logic, fun inner
When you press the opening key at the top of the fuselage, the very low-resolution display screen jumps out of the classic koda logo and then enters the camera mode menu, where there are three options:
Photo mode
Video mode
Timetamp settings
Into the photo mode, the 4:3 area in the center can barely allow you to see the view, and the top right corner of the picture shows how many more photos can be taken in the current storage space, which, according to the 32gb storage card that we have inserted, is the remaining number of photos that can be taken directly to the 999999, which shows the upper limit, with a very visual impact。
On the left side of the preview is the pattern icon, the top-to-low side is the system language, the storage card and the battery state, and after experience, i think the most interesting part of the body is hidden in the right-hand direction of the screen -- into the photo shoot mode, press the top-down key on the right-hand side of the screen, and you will find that there has been a significant change in the style of the preview box, and koda is fairly generously plugged in the system with four retrospects and seven feature filters, which greatly enrich the camera's playability and photo richness。
Of a total of 11 styles, my favorite is the pixel filter (red), which provides unparalleled visual impact, and the painter's border, which puts the scene into a millennium computer。
Unfortunately, the fun filter was not decentralized to video mode. It's good that its 1. 6 million pixels, the cmos, is not really clear, with some sort of a drag-and-square original, but rather, it's an old dv smell of early millennium。
Go on looking through the menu, and the third option contains a very age-sensitive feature: a time stamp。
To cut to the third option in the menu, the time stamp settings allow you to take a date for a photo taken by charmera, which, because this key button-sized camera does not have any connection, requires you to set the date manually and manually choose whether to put a time watermark in the photo or video mode。
Last seen on the lower right corner of the picture, the orange red numbers were still on the film machine bought at home at the end of the third century and on the card machine launched after the millennium, a long-standing element that also provided charmera with a sense of retrogradeness。
In fact, in the first moments of experience, i felt an inexhaustible anxiety -- as a camera, all of its settings were irrelevant to the exposure parameters, and you had no way of controlling the speed of the door, the sense of light, so you could not be involved in the image, even if there was a poor preview, and for a player like me who was so immersed in the camera, it was impossible to control the picture, and it was a little unsettling。
But to think about it, this tension is actually reinforced by the positioning of charmera itself — not to forget, it's a blind box camera with very large toy properties, with uncontrollable partial effects, with a little bit of blind box properties; it has completely out-of-control parameters that push down its playing threshold to a great extent, without any psychological pressure on the user。
And that's exactly the subtle contradiction that leads me to my first point: this is probably the most valuable and fun digital camera in the past year。
A 200-dollar happiness, a hundred-year-old cultural philosophy
Of course, the emotional value is more than enough, and if the uncontrolled little plastic machine sells $1,000, it will probably be called an iq tax. What really sustains this high-level evaluation is the very subtle pricing strategy of charmera
Two-hundreds of sales are stuck to a very clever psychological threshold. For over $200 to buy a pure plastic backpack wrapper, most people will inevitably feel a bit of meat pain; but if the same money is spent on a kodak camera that looks fine, has the attributes of a blind box opening, and can actually take pictures, the account will be calculated immediately. (if you draw hidden money, you can sell 800+, more than triple the yield)
The almost zero pressure on decision-making is the first step to please the blind box camera, and the second step is to hit the immediate social media focus。
It must be frankly stated that the image of charmera is of very poor quality — the pixels are pathetic and the tolerance is extremely narrow. A little light-to-light environment, high light becomes a piece, and the dark is crawling with noise, worse than the ccds that have been fired on social media for years. But on the other hand, much behind-the-time sensors and imaging styles have become the rarest style (and you don't even know where to buy a camera that bad)。
I don't think that's a good idea
In all major social media, low-pixel photographs filled with noise, colour deviation and blurring edges can easily penetrate the fine but one-size-fits-all nine palaces and gain unexpected resonance and resonance。
From another point of view, this is also a great way forward for koda in the moment。
In the business world, there is an experience of a myriad of products: building products that can only win a few rounds at best on the table; and building culture that can truly cross the cycle of times。
A thousand years later, koda, who had catalyzed digital cameras with a bit of heroism and late grief, launched a series of dcss, and built a cmos sensor, without retina’s legacy of high-end markets。
But the foundations of a hundred years of giants have not disappeared, and the fine brand and kodak yellow symbol that have been inherited from the film era are still embedded in the collective memory of generations. With its enormous brand inertia, kodak has completely laid down the burden of his former professional image master, and instead introduced this light photography, heavy pleasures, a highly peripherical current toy, with its target group bound to expand。
The shift in identity, the shift in product to culture, does not require users to understand cameras, parameters, algorithms, trade-offs, but simply invites you to play without burden. This is in keeping with the "oceanic thesis" of st. Eke's prince:
If you want to build a ship, do not start by recruiting people to collect wood, but start by stimulating people's desire for a vast ocean。
When everyone worked hard to build the wood, kodak took off his long shirt and tried to re-enact the joy of life with a plastic box that had been saved by ziyad。
A light, decent and intelligent path。
The old image giant failed to catch up with the train to calculate photography, but the images of every age were more than one form。
