More than 20 products, 180,000 books, 1 billion red buns, 10,000 brands, "0 buy" crazy for six days. Today, sunin has bought the “longest time”, “highest product”, “most aggressive” shops in the history of the officially online electrician, and then started the industry's “puzzling” price battle。
We're gonna buy zero dollars for a million
In recent days, public transport, subways, newspapers, televisions in beijing, shanghai, guangzhou, shenzhen and nanjing, among others, have begun to appear in large numbers as “sunning's big buy-in, six days of super-o-o-crazy”。
Journalists found that, in june, after sunning was the first industry to launch a “web-based comparison month”, the shop celebration would be another massive price war in the history of suning's easy-to-buy electrician. In the light of the overall development of domestic electric operators, industry competition has gone far beyond “hot-out” and, to be precise, has reached the “cut-off phase” and it is not hard to see that the “storage” has become a pretext for sunin's easy purchase to re-launch the industry's price war and to “pushing” the competitors。
“more than 20 class i commodities, more than 300 class iii, and a superstar product, will be another real whole product promotion in the electric industry!” an introduction to sunning's executive vice-president li bin, compared with 818 last year's 818 campaign this year, in addition to electricity, 3cs, and full-line participation in a large number of non-electronic commodities, such as mother and child products, household sorghums, bell jewellery, outdoors, handbags, automobiles, cosmetics, books, etc。
It is understood that, in addition to investing in the whole product category, the sale of a high-profile “super-dollar-0” was once again the focus of current and downstream attention. As much as it buys back, and as soon as it comes back, two commodities can be obtained with only one commodity, and “super-dollar” has become a new term for internet purchases。
According to sunin's market centre, the super-$0 purchase, full-time participation, no maximum-consumption door, no territorial limitation, and a genuine full-time return ticket. "super-$0" is a carnival for internet users。
One billion dollars for all
Journalists have found that, relative to the continuing downturn in the market for off-line retail sales, the off-line “billion-billion coupons” campaign at this time has received considerable attention。
Li bin stated that the ultimate goal of internet purchases was to buy lives through the provision of the best goods, the best services and the most enjoyable nets for customers. Ultimately, commercial interests are maximized。
It is understood that, with the emergence of “real and fake marketing” activities in the electricity industry, promotion has become the rule for electric operators, and journalists have found that some of the country's electricity producers are always loud, but consumer game rules are extremely complex and restrictive. Consumers simply do not have access to real benefits。
And sunning's high-profile launch of the "billions of red packs of skydiving" was a surprise to his netizens。
According to its “billion-billion coupons every day” rule, internet users can participate free of charge in the “five, 50, 100” coupons for three different amounts, by registering as real members of sunning yee, and each person can draw up to $155 per day for all tickets and obtain tickets to buy all-round goods。
In response, according to professional comments, the continued rise in domestic prices and the free distribution of $1 billion in red bags from sunin's own pocket to netizens, such a large amount of investment for consumers, or the re-emergence of internet-buying consumption, would be a positive move for competitors to take market shares across the board。
Three services guarantee escort 818
Journalists have been informed that, in order to truly protect the rights and interests of consumer networks, a war has been declared on the sub-rule of the “delay of delivery” industry, and that the “delay of delivery policy” will be formally implemented by sunin。
According to information received by journalists, as of 15 august, the sunning swing purchase will fully initiate three service guarantee projects, covering the three main after-sale services, namely, “delay of delivery”, “timeliness of refunds”, and “refund for efficiency”。
Of these, the service policy of a maximum of 10 per cent for the delivery of goods is the largest focus of this service guarantee. It was understood that, as of that date, the time of confirmation in the consumer purchase order system would be used as a benchmark, and that compensation would be based on 5 per cent of the value of the goods purchased if the delivery was delayed by an irresistible or subjective user factor, three days after the agreed time. A further 5 per cent over seven days and a maximum of 10 per cent. For more than seven days, even if the consumer returned the goods, he was entitled to 10 per cent of the delay in delivery。
In addition, with regard to the timeliness of refunds, suning has undertaken to apply the consumer return application process as the basis for confirmation, and if the amount paid is not returned to the account during the refund period set by the national financial institution, the deferred payment will be paid at the rate of ten times the rate of deposit in force in the country every day beyond that date。
In the case of the “replacement” service chain, which is of general concern to consumers, sunning has also indicated that the goods purchased by the consumer meet the conditions set by the state for the return of the goods, and that, after completion of the commodity inspection test, the city-based sunning has made a 24-hour buy-in commitment. If the irresistible factor or the client's subjective factor fails to return the goods within three days, 5 per cent of the value of the goods purchased is paid in a lump sum。
“at present, in order to guarantee the full advancement of our service upgrade programme, we have also set up a special service guarantee fund.” li binsin vowed that we have the strength and are entitled to declare war on the rules of submersible distribution to the industry。
The electrician analyses suggest that, despite the current state of development of the electrician, which is influenced by the financial chain, the lack of money and the lack of self-transmitting capacity have caused some of the wind-firing electric operators to begin to show clear signs of decline, and that suning has easily bought the opportunity to celebrate the sale of the “price war” and the “service war” flags, and that it is difficult for competitors to retain their market share. Don't forget that sunin is, after all, a lion in the domestic retail market, and once he wakes up, he will certainly shake the entire electricity market。
