Ii. How to learn from seo
There are a lot of people who are studying seo today, but very few who really know seo. Those who send two extra chains each day to update their articles say they're seos. In fact, seo isn't just what they say. The real seo is focused on user experience optimization, thinking things. Now, many years ago, the web uploader's seo tutorials were obsolete, but they're still learning. So there's nothing to learn because the algorithms of the search engine are constantly being updated, and the curricula are already out of date, and they follow them, not only poorly, but also in films. How do you learn how to be an expert in the industry
You can look at this group: the first four: 264, the middle two: 783: the last three: 6o2 in order. Every day, there are knowledge lectures on the seo curriculum, and every day the seo learning materials are updated, provided that i am serious about what you can learn about seos that you can't learn anywhere else。
Iii. Learning from the future of seo
Many of the traditional industries are now moving towards the internet, and in order to make a difference in this vast internet age, it will be necessary to build up a corporate website of their own, and whether the company can grow up on the internet depends on whether your website has traffic or no customers, and seo is the best channel for the website, with many companies lacking a large number of seos, as shown by the scarcity of seos. Do you still think seo has no future here? As long as you know your skills, you can go anywhere。
Iv. Learn what seo can do
A: there's a lot to learn about seos. For example:
(1) you can find a job with a seo, which is now being recruited in many enterprises and paid in the tens of thousands
(2) a web site may be created in cooperation with the enterprise, ranking the keywords and receiving the corresponding score for each form
(3). Optimization can be achieved by taking orders on its own and by putting the key words on the client's website
(4) a resource station may be built on its own. For example, forums, film websites, novel sites, etc. Websites are ranked and traffic is beneficial for what they do
(5). Entrepreneurship through seo technology。
V. How to become a good seo supervisor
1. Expertise on the seo business package
The seo operating process includes a keyword competition analysis, a competitor's on-site data analysis, the recording of search engines such as pyrendo google, relevant domains, google lInk links, robots settings, titles and keyword settings, label optimization, outer chain construction, etc。
2. Digging keywords
Some keyword mining tools, such as trajectories, can be used, and several target and long end words can be analysed using a 100-degree index. It would be useful to have a vocabulary that would facilitate any later change。
3. Development of detailed seo optimization plans
The plan could include long-term, medium-term and short-term plans. When will the key words be ranked on the first page or the third, what needs to be done to complete the plan, etc. It would be preferable to use the form, which would be easy to manage and, upon completion, to type a tick in the form, representing the completion of the task。
4. User needs analysis
User needs analysis provides a view of the 100-degree statistical analysis, the centigrade effort, pv, exit rate, uv analysis, independent visitors, page stop times, etc。
5. Distribution of team functions
The seo team is usually composed of three or four people, some of whom are responsible for the construction of the outer chain, some of whom are responsible for the construction of the inner chain and are working together。
6. Adjusting team mentality
In optimising the seo, the mentality becomes very important, as it involves a statistical exercise that takes a long time to achieve results and to be impatience, ensuring that it is done as planned every day。
How to make a good website
I. In-station seo
Code and label
First of all, the seo that does a website starts with the basic program, which is what makes the seo, and the spiders in the search engine climb up to you, rather than the three-dimensional and imaged one that we look at, so do the seo first step, from optimization of the program code to simplicity。
Optimizing web program codes requires, first of all, the streamlining of codes, the elimination of redundancies in codes, the ability to achieve a function with a short code, the avoidance of complex codes, and the avoidance of external js, csss structural logic and structure, to the extent possible, in order to facilitate spider creeping。
What's h1, h2? There may be a lot of people who don't know, and here i explain: h1. H6 labels are the six different text sizes of the HTML language from the top to the definition of the title, which are structured to reflect the content of the web page, mainly for users, so the inclusion of keywords in the h1 label also increases the ranking and weight of keywords, and when using the h1 label, you should pay attention to the following issues:
1. H1 does not use on logo as much as possible
2. H1 uses only one and not more than one page on the same page
3. H1 is used only where the contents of the page are found. For example, a list page for each article, article or product, an information sheet。
Content optimization
It is also a relatively large project to determine the number of entries on a website, the frequency of the snapshots, and the content of the site, which is very important. Therefore, making the original content of the site, the frequency of content updates, and the total content data is the three entry points for your web content seo, each of which is very effective。
The originality of the content of the website, which, it goes without saying, is understood to be important if each site reproduces or collects content from others, leading to a huge amount of data trash on the internet, which we do not want to see, and which the search engine does not want to see, and the higher the overall content of the site, the higher it is, it is generally recognized by the search engine and the higher the weight, so i am here to advocate that you do as much as you can, and trust that you can。
The frequency of content updates is as constant as possible. For example, it's a good habit to write blogs, to insist on writing one every day, so spiders will climb your website every day, and your snapshot will naturally be updated; the forum, which is determined by the user community, is the fundamental solution, with a large user base, and the frequency and content of your updates。
The amount of data, which, it goes without saying, is higher if the data are published by natural means, and this is a time-consuming accumulation, which is why people insist on doing their own website and believe that it will lead to results。
Url optimization
It's also important to do the seo, the url optimization of the website, and to optimize the url to make your website structurally and logically useful not only for the recording of search engines, but also for the user experience. Page static, flat-level structure, 3 steps from which seo customizes the url of the website。
And here i would like to stress only one thing that you do is have a structure, that is, your static site。
What is a flat-level structure, and perhaps no one has ever heard of it. Here, i, wu, tell you what a flat-level structure is, for example:
What is a seo customised file name, which is the file name of the program under the website directory, is generally defaulted to the cms-based website, and the user experience is not very good, and if we change it to a file name that is relevant to the subject of the website and useful for memory, it is useful not only for the user experience but also for the recording of the search engine。
Natural content generation
The generation of natural content, which includes a wide range of content generated by the user's own response, the automatic generation of content by the program, etc., all fall within the realm of naturally occurring content, and the more natural content a website produces, the recording and snapshot will certainly go up. For example, the more the articles on my blog, the more the users respond and comment, the more the search engine likes my website, because it can be recognized by the public。
Ii. Outside seo
External chain construction
How to build the outer chain of a website can begin with a catalogue, a friendship link and a natural link. So, how to build the outer chain is skillful, not like a lot of people who go out with a large number of them, but without any effect, and users themselves have a bad impression of the website。
Let the catalogue of the website include your website, and we have to take a proactive approach, for example, if we want yahoo catalogues to include our website, we have to do our own content and then go to yahoo's register and submit our application. The application of other catalogues is similar to this method, and you are slowly considering it。
Good friendship links, which are the most important key to off-site optimization, are recognized not only by the search engine but also improve the brand impact of the website. So, not only do you take a proactive approach, but also look at your personal resources in the internet community, and i'll write in the next few articles about how to do it, and welcome your attention to my blog。
It's best to have a link of nature, and the link of nature is what we often say, and there's a lot of ways to do it. Users keep your web site, their own text with an outside link, some websites reproduce links to your article, and i'll write about it later for the marketing of the software。
[ii] domainname host factor
For those of us who are seos, the objective factor of hosting domain names is also the key to seos. Regardless of the age of the domain name, the domain name, the hosting factor, the independent ip factor, these objective factors have been resolved and have greatly enhanced the user experience of your website. The end goal is to improve user experience。
The age of domain names usually determines the history of your station, and the longer it takes, the better it is to be accepted, so when you build a new station, you can consider buying some historical domain names, which, in any case, are better than the newly registered domain names。
The name of the domain name is also important, for example, because i need to create a blog, so i'm sure that i give priority to my name's spelling as my blog's domain name, so that you can remember your web site quickly, and you can get endorsement from the search engine. If, for example, i want to establish a local community forum, then i'm sure that i have some consideration of choosing the spelling of the name of this place to be the domain of my website, which you might consider in the future when you plan the site。
Host stabilization factor, which includes many factors, such as location of the host, configuration of the host, bandwidth of the host, etc. For example, i want to be a community forum at the provincial level, so my user base is oriented towards the same province, so i want to give priority to servers at the local level, i want to make a foreign trade website, and i'm sure i want to give priority to putting servers abroad, which would not only facilitate server maintenance, but also increase the speed of access. The configuration and bandwidth of the mainframe are based on your actual needs, insufficient resources, unfavourable to user experience, excessive resources and wasteful resources, so that a reasonable configuration increases the high utilization of resources。
Independent ip, most of the large sites are currently using stand-alone servers, an unmatched grass-roots station chief, a virtual host used by ordinary people, with dozens of websites on it, which not only operate overload, but also have a very poor user experience, your access is slow and spiders are reluctant to come. So the speed of access is fundamental。
What are the ways to optimize the seo website?
How do companies do website seo optimization
First: rational layout of the website
First of all, the company’s website has to choose a professional website-building company, because the normal website-building company will make a full-scale analysis of your industry before it is produced. And you are clearly informed about the basic structure of the website, the catalogue deployment, etc., in order to optimize the site at a later stage。
And three points in the structure of the website that would optimize the website seo are as follows:
1. Url uniqueness: the staticization of the website is essential, especially for smes ' websites, and it is desirable that their catalogue structure should not exceed three levels。
2. In-site links: a site link between pages within the website and pages, which allows visitors easy access to any page on the site and provides indexing pathways for spiders in the search engine to optimize the site。
3. Layout of keywords: it is important to have a rational layout of keywords within the web site and to keep keyword density at 2-8 per cent。
Second: screening of suitable keywords
The website seo optimizes the direction, the choice of the website seo optimises the ranking of the website, the ability to be searched by the user in the search engine makes it important to choose the key that suits you. The website optimises the key words that are also on the website seo? Optimization and sem? The basis for the bid, if the starting direction is wrong, is useless。
1. Based on a holistic analysis of corporate business and product and user needs
What is the business product of the enterprise? What's corporate location? What are the client groups? What are the clients' needs? As long as it is possible to appear in the search box of the search engine, careful analysis is required, which can be done by means of an analysis using a 100-degree index or station master tool, and then filtering the comparison to determine the key words suitable for the enterprise itself。
2. Analysis of core and long end words for corporate products
The web-based seo-optimal keywords actually have core keywords and long end-words that can be expanded around the core words of the enterprise, which are issues that combine product attributes and consumer keywords. Moreover, the core keywords and the long endwords are set differently on the website, with the general first page setting the main key word, while the breakout is the director's endwords, which are so pushed and broken down over time。
3. Analysis of keywords set by peer competitors
The world is so big that i would like to see some of the more well-doed peer sites on the internet, drawing on some of the keywords on their websites, but be careful not to copy them blindly, to take their essence, to do their worst, to screen their own business products for keywords and to optimize the seo website。
Step 3: continuous updating of quality website content
The content of the website is still the king, the perfect soul for the seo! For businesses in general, regular updating of original articles should not be too much of a problem, but instead of writing a few articles, the site seo optimization requires continuous updating of quality and original content, as search engines prefer original content, so that they can be recorded more quickly, if only for a month. If it is to be faster, it can only submit original articles on its own initiative, paying attention to the quality and relevance of the articles. It is therefore important that the business website, in the course of maintaining it, publish more original articles about its own or industry products and dynamics。
Iv. Building the inner and outer links of the website
The inner chain of the website is relatively simple, i. E. The interlinking of the site through keywords or navigation, etc., by clicking on some relevant articles or product pages. The external chain, which is achieved mainly through the exchange of friendship links between websites and the posting of software with links to one's own site, has a significant impact on website seo optimization, not only in terms of increasing the weight of the site, but also in terms of volume。
