This is the people's bureau of investigation. Watch what you want, you don't, investigate what you want, what you don't。
About $10 can buy a liter of fresh milk. Zhang xu
Question: madness! One liter of milk price war, five dollars
Zhang xu, thank you
The price of pork has risen, and the beef has increased considerably, but the price of “milk” in the “meat and egg milk” has fallen. In recent days, about $10 has been available to buy a liter of fresh milk, while some milk promotion prices are almost equal to pure water at the lowest price。
The milk fights the price. Money
At the end of june, fresh milk (950 ml) from light and fresh pastures was bought in kyoto for a gift of about $55. 02 per bottle, equivalent to about $5 per litre of fresh milk. And $5 can buy two bottles of 500 ml of pure water at the supermarket, which can really be said to be “water more expensive than milk”。
A list of sales orders for the sale of fresh milk. Respondents
In beijing, li jing's eyes were fast, and 12 bottles were seized. "one liter of milk is less than $5, and you can buy it for water, not to mention milk. How much more is the price of a bicycle.” after joy, she was a bit upset, and it was hard to finish 12 bottles during the warranty period when she received the order on june 28th, when she saw that the shipment was made on june 19th。
In addition to the electrician platform, offline ultra-fruit milk is also being promoted as a “breeding”. In the past, the price of one litre of milk was generally around $20, and today there are a number of varieties that can be bought about $10。
Sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-sino-american supermarket in the pyoyang district of beijing saw that the price of fresh milk (950 ml) was $12. 9, while modern cattle pasture (960 ml) was only $10. 9。
In a yonghui supermarket in the tokyo district of beijing, a 19. 9-dollar light and fresh pasture high-quality cow milk was sold at $7. 5. Another one, with fresh pastures, was bought at a total price of $18. 9. The current price of fresh milk for modern cattle pastures is $9. 9, and another daily fresh milk is also marked with a yellow promotion label of $19. 9; jun lok po's living milk is also marked with a brand for a gift; and the second discount is written next to such fresh cow milkmarks。
Young-hui's milk is also on sale. Thank you
In addition to large supermarkets, discounts are being followed up by convenience stores. Three dollars of fresh milk is being marketed in a beehive. Of these, a time limit of 4. 9 discounts, equivalent to one to one, with a time limit of 6. 9 discounts, with the label “39 diamonds”. The shopkeeper indicated that the facilitation of bees would be promoted at varying levels of discounts approximately every half month。
“it has been a month since the price was reduced, and the light and the oxen are being reduced, but only temporarily.” staff at the younghui supermarket told the chinese news reporter that fresh milk products are now highly competitive and are therefore being sold at reduced prices。
With regard to the causes of the milk price battle, according to the food industry analyst chu danbhorn, “low-temperature milk is a trend in the country and consumer consumption habits are not yet fully developed. Any brand that enters the consumer's mind will lead to an increase in the future. So the brands have chosen to reduce the maori and spread consumption.”
A discount of three bees on milk. Zhang xu
“as a result of increasing consumer demand for milk, especially high-end, fresh milk, the number of milk types has increased by 20 per cent this year compared to the previous year, with more than 20 pieces of milk containing brands such as light, oxen and ely.” the person responsible for the facilitation of the bee indicates that the price of low-temperature fresh milk starts at $3. Depending on the location of the product and its capacity, there are also more than 20 different types of high- and medium-end products over $8. 00, which are more diverse and attractive to consumers.”
Can hvm buy it
Five dollars a litre of milk is cheap, but some consumers have opted to give up after seeing the “high temperature fungi milk” in the light and fresh range wrapper box。
On a consumer exchange platform, a friend of the internet wrote his own reasons: “high temperature occult milk, not papist milk”, “the 15-day shelf life, not the cold storage of papist milk, why do you do what you have to do, and don't buy it later”
Consumers are concerned about the loss of high-temperature milk nutrients. Diagram of comments
The traditional milk papsis method is 15 seconds of low temperature, which guarantees active protein content for approximately 7 days, and 4 seconds of ultra-high temperature sterilisation for warmer milk, which is prolonged by almost all loss of active protein. What are the techniques used for high-temperature bacterial milk, and what are the nutritional effects
In fact, high-temperature bacterial milk is a new breed, less than one year old, compared with the birth of pasta milk more than a hundred years ago. On 1 march this year, the national directorate of market supervision issued a new version of the list of permits for the production of food products, adding “high temperature fungicide milk” to the column on liquid milk. At the end of march, two companies belonging to the light dairy industry were granted the first high-temperature milk production licence in shanghai。
In the light milk industry, it was previously indicated that high-temperature fungicide milk had slightly higher fungicide temperatures than paella milk, that bacteria and fungi in cattle milk could be killed, and that part of the active substance in cattle milk was retained, but this was not a concept with the constant temperature of ultra-hot fungi, which still needed to be stored in cold storage。
The picture is taken from the national directorate of market supervision。
There are currently no national standards for high-temperature bacterial milk. “the concept of high temperature sterilisation is now somewhat blurred, but certainly the higher the temperature the greater the damage to the original nutrients of milk. Bacillus sterilisation is now performed at temperatures of about 75 degrees, with short shelf life. Nature cannot guarantee the retention of the same flavors and nutrients if the temperature of the fungus is higher than it is.”
Why are the dairy companies so heavily charged with milk
In the past, the cold chain transportation of fresh milk has been an industry moat, so the market for fresh milk is dominated by local dairy companies. As the overall growth of the industry has stalled, fresh milk is becoming a necessity for dairy companies。
Three years ago, monopoly began its nationwide distribution of the cold and fresh milk business. In april 2017, monopoly officially established the milk department and, in early 2018, it launched three brands of fresh milk: fresh selection, daily fresh language and fresh factory. Ely is based on the harbin market with a brand of milk and a brand of belge. In 2019, jun lobo introduced a milk-preservation period of 19 days, with a significant increase in the market radius of its products。
Competition is increasing, as is competition for quality milk. In the south, in particular, only 10 to 20 per cent of primary milk production in the south is currently in demand, which is close to 55 per cent。
The two masters of mono-eli, using their size advantage, have increased the distribution of milk sources in the south, with eli having more than 2,000 self-built, cooperative pastures in sichuan, anhui, zhejiang and hubei, and improving milk supply capacity in the south through the acquisition of modern livestock. Competition in the domestic milk market has evolved from “regional competition” to “national competition” for mixed brands。
Mechanized cow farming
The dairy newspaper also revealed the growth and competition of the milk market。
According to the montague interim performance report, in the first half of the year there was a strong demand for fresh milk products, a rapid increase in consumer penetration and a nearly 100 per cent increase in sales from the same period last year。
The light dairy industry, based on east china, was hit slightly in the second quarter at the north china market, and the six-monthly performance has clearly recovered。
The total operating income for the first half of the year for the light dairy sector was 12,146 million yuan, an increase of 9. 52 per cent over the same year, significantly reversing the decline in the number of businesses in the first quarter; the net profits attributed to shareholders in listed companies were 308 million yuan, a decrease of 16. 09 per cent over the same period and a significant contraction of 45. 35 per cent in the third quarter。
In a previous interview with the media, the chairman of the light dairy industry, zhuo hua, stated that sales performance in the northern light china market during the second quarter of this year had increased in double digits as a result of the introduction of “fresh pastures”。
According to judambhorn, low-temperature milk must be a future trend." as 80 per cent of the world's low-temperature milk is 20 per cent of the world's warm milk, which is now the opposite of the country's own, there is much to be done in the future in terms of the dividends of china's consumer base
Milk competition, consumers, cheap milk. Did you buy it? (concluded)
