01 method of raising the price of a passenger unit
There is a vital formula in the electrical operator's operation: sales equal to the number of visitors multiplied by the conversion rate multiplied by the unit price. This formula, which is at the core of the electrician operation, is designed to boost turnover by increasing the number of visitors, increasing conversion rates and increasing the cost of passenger units. However, while pursuing the number of visitors and conversion rates, many shops tend to ignore the importance of single-door prices. This paper will explore in depth how to effectively raise the price of each passenger unit, thereby increasing overall sales。
Key operating formula
Sales are driven by a combination of visitor numbers, conversion rates and individual rates, and an increase in unit prices is an important means of increasing sales. The first approach described was to use price strategies to stimulate consumers。
Stepwise preferential policy
Common approaches include the use of ladderd preference strategies such as “buy for three to one” or “second half price”. Such a strategy could be effective in stimulating the growth of individual prices, as the more customers buy, the greater the discounts they benefit from, thus stimulating their desire to buy multiple commodities. This strategy has been particularly effective for shops with a large number of individual products, not only raising the price of a single customer, but also leading to other types of sales with a dual effect。
Details page related sales
Another method is to link sales with detailed pages. In the commodity detail pages, we can recommend to buyers that they buy two babies at the same time in order to obtain a better mix. For example, for the sale of women's clothing, clothing can be displayed on the detailed pages, so that buyers tend to choose to add two babies to the shopping cart when they find them attractive. Such recommendations not only improve the shopping experience of users, but also effectively increase the cost of single-baby single-bouquets。
Value added promotion strategy
Next, we could consider ways to provide added value to further promote sales. Set a threshold of full additional value added, for example, for more heavy goods, full delivery services could be provided; or full capacity could be provided for goods requiring installation. These services can work with local institutions, thus stimulating buyers to increase their purchases as a result of these services。
The package is on offer
Option four: introduction of package benefits. A variety of monographs are convoluted into a set, similar to the kendwig-packing of burgers, fries and cokes. Such a design would not only satisfy clients ' quest for diversity, but would also enable them to feel beneficial, thus stimulating them to prefer to buy a package rather than a single commodity。
When buying a mobile phone, would you consider a premium of $50 worth of membrane and a mobile shell suit if the business offered to pay an extra $15? Typically, such choices are attractive to most consumers. It is important to note, however, that such increases must be made in such a way as to ensure that there is some correlation between the additional goods purchased and those originally purchased, such as trousers and belts, mobile phones and cellular shells. Such a mix would not only make consumers feel more beneficial, but also enhance overall buy satisfaction。
