It's easy to say, but how? Here's five ways to teach you how to use systematic thinking as a link。
Question no. 1: how can customers buy more of the same kind of goods to raise the unit price
Answer: helping customers find a reason to buy more goods of the same kind is one of the most basic ways to raise the price of a single customer and one of the quickest。
1. Price reduction promotions:
Incentives for customers to buy more by way of price reductions, which, because of the price elasticity of goods, can effectively boost the purchase of customers by promoting the sale of goods with high price elasticities。
Bundled sales:
This is in fact a deformation of reduced prices, such as the two clothes that are often made in a store for sale at the highest price. These can increase the sales of the same commodities and, for the most part, the sales of individual customers。
3. Purchase of gifts:
A promotional approach similar to tied sales, which is common in the case of new offerings, or in the case of the treatment of some commodities that are about to expire and are awaiting disposal, can also stimulate sales of the same kind。
For example, an extra $1 for a piece of clothing can take away something lower than the price of the first。
Question no. 2: how can customers buy more different kinds of goods to raise their prices
Answer: we know that commodity combinations can lead to higher prices for individual customers and to more purchases of different types of goods by customers, and can also be achieved through the above-mentioned tied sales and gifts。
For example, the sale of clothing and leather, at a reduced price, and the sale of men's leather and women's wallets, can effectively lead to the sale of exotic goods。
In promoting multiple purchases of different categories of goods by customers, we need to consider related and unrelated goods. This complementarities and implied stimuli are used to drive customers to buy commodities of the same or different kind。
Question 3: how can customers increase the price per customer for goods of higher value
Answer: everyone has a vanity, and as long as they work hard in this area, they learn to praise their guests, especially those who bring their friends to buy them, so that they can buy more valuable goods。
If consumers are constant, but use displays and promotions effectively, intangiblely but deliberately promote consumer consumption escalation, it is in fact a more effective way to promote price increases than general promotions。
Question 4: how can we achieve an increase in the price of a passenger unit through data analysis
Answer: many shops ignore one thing: how do they use data analysis to increase the price of a customer unit? It is based on the different levels of computerization of enterprises。
Number of institutions using the corporate membership system
Using member management information systems and data mining techniques, the following can be achieved:
"membership related marketing."
Different members choose their commodities differently, using membership information in the member management information system (msis) to analyse their members'shopping lists and to look for those more related categories or more closely related individual items。
The consciously adjusted displays, using composite displays where necessary, and the consciously associated promotions made when promotions were made, in order to enhance the customer's combined consumption behaviour。
"a member's personal consumer behavior portrait."
The consumption habits of members of different genders, ages and preferences vary, and images of personal consumption behaviour are reprocessed on the basis of information on membership consumption and membership registration。
A multi-dimensional view is then constructed for customers based on their social attributes, consumption properties, personal preferences, fashion properties, etc. Based on their multi-dimensional views and related models, promotional activities can be carried out more accurately, significantly reducing marketing costs and increasing the impact and effectiveness of marketing。
"member targeted marketing."
Members with high corporate contribution rates are listed for promotions, when customer consumption behaviour images are created through data mining based on cmis。
It is possible to identify loyal and influential “lead” consumers of all kinds, who can have a powerful demonstration and guide for the consumer groups around them。
2. What about enterprises with inadequate membership information systems
What i have mentioned earlier is for enterprises with sound membership management systems, and how can the results of product analysis be used to raise the price of a single client for retail businesses that do not have a customer management information system or, if they do, are unable to collect data, statistics and useful data?
First, it is possible to understand, through product analysis, what are the priority categories, unit prices, product structure, product growth, product concentration, trends in the product category, and to consciously guide the upgrading of the product category。
Second: to understand the differences in the performance of different groups of products in different seasons and on different holidays, to create consumption peaks and raise the price of each passenger unit through the resonance of goods with consumption in seasons, holidays, etc。
Finally, to understand the impact of promotional activities on sales of goods, the purpose of promotion is to promote the growth of sales of goods rather than to promote them。
It is therefore important to track the promotion results through effective product analysis in order to continuously increase the promotion。
3. What about enterprises without a membership management system
There are many businesses with only a few shops, and there is no possibility of having their own member management system. For those enterprises with almost zero mi systems, one can only look and think and then compare their adjustments in a timely manner。
An analysis of which adjustments have been successful, which have served their intended purpose, and which have been unsuccessful and far from the intended goal, is equally effective in improving performance as long as they are consistently summarised and well summarised。
Question 5: how can we regularize the increase in the unit price of customers
Answer: three do..
"the marketing of words."
In other words, the cashier at the door is asked to add a sentence to the cashier: “we in the store are promoting x x, would you like to have one?” even if one of the 20 customers is talked about, the price of a single customer can increase slightly。
"proposal."
In the case of new commodities at the door, those that have been sold recently, and those that have recently been promoted, the shopkeeper can demonstrate and lead those shopkeepers to actively sell them to older customers around them. It is also a matter of two things。
"contribution hot spots are often produced."
It can be marketed in a more exaggerating manner to attract pedestrians and customers, either through seasonal new goods, ultra-low commodities or high-priced goods that are better than those of nearby competitors。
