In the midst of the epidemic, there is a decreasing flow of customers from the door shop, which is trying to improve its sales performance either by proactively looking for customers or by holding each incoming customer firmly to facilitate a deal while trying to raise the amount of each order and maximize the value of each customer's sales。
In the process, there are a number of ways to raise the price of a single customer, one of which is to ask a person on his own initiative, and the other is to be seen well, to be asked in a way that helps us to understand the needs of the customer, and one eye that is to be seen helps us to make the right judgment, thereby convincing the customer。
In earlier articles, we have also published the relevant sections on the techniques of asking about demand in the context of pharmacies. So today i'm good at observing, for example, drugs, as managers of retail pharmacies, what can we find in the medicines that customers buy? To improve what
First of all
Drugs purchased by customers
We can make a rough diagnosis of the disease
If drugs are used for chronic diseases such as sugar, pressure and fat, we must pay attention to them. Because cardiovascular diseases are chronic and lifelong. The benefits to be gained in the future will be sustainable if our services are satisfactory and recognized by our customers。
Second
Price per unit
The unit price is the total cost of the goods purchased by a customer. As a result of purchases within a customer's shop, the unit price is typically composed of five interrelated and interacting main factors。
Single price of passengers = unit price of goods in the quantity of single items purchased x per unit, x-stop ratio x per unit
In the process of raising the unit price of customers, it is important for enterprises to develop specific, operational marketing methods and techniques based on the above-mentioned behaviour of customers. Only full marketing at the mall can be effective and efficient if it is adapted to the customer's purchasing behaviour and consciousness。
So, in practical terms, where should the door shop start to raise the price of a guest unit
01
Motion layout is reasonable
From the above-mentioned formula, the length of the kinetic line (which points to the route in which the customer is moving) and the number of commodities operated in pharmacies are the main factors affecting the unit price of customers。
The differences in business practices have resulted in significant differences in the price of the passenger unit, and, in general, large store-type pharmacies, which are usually 60-100 dollars because of their size, the length of their operating lines, the volume of their goods, and the cost of the passenger unit
The convenience pharmacies, because of their small size, the short length of the kinetic line, the limited number of goods and the low cost of the passenger unit, are usually $20-30. In the layout of the mall, therefore, it is important to keep it as long as possible and to reduce the number of dead ends in order to increase the time of customers in the shop。
02
A presentation on technology
The retention, visibility and purchase rates in the above-mentioned formula are closely related to whether the display of the shop is easy for the customer to discover and whether it is easy to stimulate the customer's desire to buy. The technology presented is numerous, and the key is to remain in the customer's perspective in order to keep improving。
03
Effective operation of high-priced medicines and precious commodities such as ginseng
Such commodities have contributed to higher unit prices for commodities and thus for passengers。
04
Changes in sales patterns
Linkage is shown according to seasonal changes, consumer habits, combinations of goods。
05
The culture of the mall
If the marketplace is simply understood as a place for the display of goods, a lot of the know-how to attract customers is lost. It attracts customers through background music, light, etc., and mobilizes customers' emotions to guide their shopping behaviour。
Temperature, temperature is one of the factors that directly affect the mood of customers。
If it is warm enough in the winter and cool enough in the summer to let the customers in, they will feel comfortable. The customers have extended their stay in the store and have actually increased their sales opportunities。
Main hue
The layout in the door shop should not be static, but should be season-specific, depending on the season and promotional activities。
Background music
In addition to the tone, the shop uses good background music to create a culture of bakery. Surveys have shown that the vast majority of consumers have expressed a preference for some background music in the mall, but nearly 80 per cent have expressed an irritation about background music in the mall. Even some customers give up consumption because they can't stand the noise of background music. The pharmacies can choose slow-paced music to ease the mood of their customers and to prolong their stay in the store。
In addition, it needs to be recalled that the selection of background music takes into account the different preferences of the main customers of the shop, older and younger。
Again
Focus on the unit price
Goods unit price = number of goods per basket of drugs purchased = sales amount/sale amount
The unit price, i. E. The price weight, or average price band, at the time of purchase by the customer. The average price, when it comes to members' commodity management, will tell us where the commodity price focus is being introduced, so that the price band of the science-based product class is set。
Finally
Promulgation of treatment rates and
Scientific combination of drugs
Joint use means the simultaneous or sequential application of two or more drugs used for therapeutic purposes, primarily to increase the efficacy of the drug or to mitigate the toxic side effects of the drug, but may sometimes result in the opposite. A reasonable combination of medications should therefore be based on improved efficacy and/or reduced adverse effects。
Identify the main purposes of joint use:
(a) use of coordinated treatment of drugs to improve efficacy
2 delay or decrease in drug resistance
Joint use reduces the dose of individual drugs, thereby reducing the side effects
Some antibacterial combinations can expand the antibacterial spectrum。
Through continuous pharmacological service guidance for shopkeepers, the level of specialization in pharmacies services is improved, and science improves the success rate of single and continuous purchases by customers。
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