Visitor's review: high-quality originals are the way of the king, supplemented by ip。
The original creation of the former tower-reading literature, qingmiya princess, was purchased at a million-dollar copyright fee by the game company and the film company, respectively, which blew up the entire mobile reading market. The same person, qingmiya princess, ios and andreu, officially visited the platform on 11 june, and the same television show is in preparation and will be launched in 2016. As a result of the success of the entire copyright marketing of the qingmiya monu, liu has identified the following as the main points:
In the first place, the platform has a readership of over 200 million readers and, through its serial publication in the tower, the qingming palace princess has gained a large audience, with more than hundreds of millions of hits in less than two years, laying a solid foundation for ip-authorized marketing。
The operation of the second “full copyright” system gives authors a greater voice and, in order to maintain a unified image, not only gives authors sufficient authority to participate in it, but also gives authors sufficient voice, which is strongly supported and embraced by a wide range of authors, thereby attracting a large number of authors to the platform of the literature。
Despite the piracy, from the very beginning to the present day, the tower has not stopped its efforts in the area of copyright content, and over the past few years it has been working in depth with dozens of front-line platforms, such as arraignment, 100 degrees, and new wave. In-depth strategic cooperation has been established with ali literature, and close cooperation will be developed with ali literature in a number of areas, including video and video games。
The events of qingmiya princess are a good example of the growing original ip copyright value and the fact that mobile reading has become a new gold field in the age of mobile internet, whether at bat or any other mobile reading platform, which has struggled to move the last piece of gold on the internet. Given the current market pattern, the entire mobile reading market has not yet seen a unique situation and is in an era of so much rivalry, who will be the last winner among the strong
Qq. Read the message
When it comes to reading qqq, the biggest move this year has been to sell literature for 5 billion dollars for grand literary events, and to buy big literature, which is a huge addition to qqq reading。
First, there are a very large number of websites operated by literature, and qq reading quickly adds a certain advantage in terms of the volume of works stored through the material resources of literature。
Second, qq-reading has produced a large number of faithful users, depending on the resources of the qatar channel. In addition, the application of treasures as the third largest market for current domestic applications, accounting for nearly 20 per cent of the market share, is a powerful support for qqq reading to expand the mobile market。
Thirdly, qq reads more than 50,000 copies of free books for vip members, and has also improved the payment ecology of mobile readings through quick payments such as q points, micro-credit payments, financial transactions, online payments, qqq cards, mobile phone filling cards, etc。
It's not that easy to quickly dominate the entire market as a home-based qquartet。
1. The influence of grand literature at the level of the pc and the integration of all resource platforms under the banner of grand literature into qqq reading is no longer a day or two。
Qqq reading is still very inadequate in the resources of traditional publishing houses and, despite the advantages of content creation at present, this does not mean that qq reading can be a permanent source of content advantage, and qq reading has to strengthen cooperation with third-party content providers。
Ii. Tablelogy
The current number of users of tower-reading literature has exceeded 200 million and is able to leapfrog into the top three in a number of mobile reading applications, with the following advantages not available on other platforms:
In terms of channels, the literature is based both on powerful mobile-end distribution channels such as the opun viewer and flow treasures under the parent company's skyline, and on more than 100 cooperative mobile phone manufacturers and online installation channels, covering all mainstream channels and content cps, with partners ranging from major domestic mobile phone manufacturers to chinese, chinese, cool ones, and technical partners such as 360 mobile phone assistants. At the same time, close cooperation has been established with ali literature and the three main operators' reading bases。
Advantage two: the greatest advantage of reading literature in the tower is that it is still on original content, with more than 300 content partners, such as surfing and chinese online, thus generating large reserves of original content. At the same time, the pedagogic reading has been devoted to the gathering and training of platform writers, who now number over 2,000. In the current context of the growing value of the original ip, the advantages of reading literature in the tower will become more apparent。
Advantage three: the full copyright operation of tower-reading literature has magnified its ip value, helping many original creators under the banner of tower-reading to gain greater value in the future by covering different industries, such as games, animation and video。
There is also a challenge for original content as an industry-driven tower literature。
Challenge one: for the time being, piracy remains a very serious problem in our country, and there is a need to strengthen talibés in order to better protect their original creations from aggression, while preserving original copyrights in combination with the forces of all sectors of society。
Challenge two: with the successive involvement of giants like 100 degrees, ali and others, the challenges faced by talibés will also grow。
Iii. 100 degrees of literature
The 100-degree literature entered the mobile reading market only at the end of last year, including numerous sub-brands such as the “panda reads” “panda reads” and became a black horse in the mobile reading market in a short period of six months。
First, in the distribution of mobile applications, 100 degrees of mobile phones, 100-degree guards, 91 assistants, and the anjo market, among other applications distribution platforms, occupy the country's first market share. Under the banner, 100 book city and panda reading have gained a large number of users through its strong application distribution capacity。
Second, in building a user experience, panda reading has introduced a variety of functions that many readers love. It also offers a variety of reading programmes, while users can opt for individualized adjustments based on their preferences, supporting multiple page-turning methods and providing powerful 3d simulations, etc。
But there is also some contradiction in the rapid growth of literature。
Paradoxically, according to the current strategy of 100 degrees of literature, there is a certain competitive relationship between 100 degrees of literature and panda reading, as in the case of 100 degrees of mobile phone bodyguards, after the acquisition of 91 assistants in the same year。
Paradoxically two: 100 degrees of literature belong to the 100 degrees of the cbg system, which is aimed at forward charging. The flow of resources is controlled by the 100-degree mobile cloud enterprise and internal resource coordination is difficult. For reading products, which depend mainly on forward fees, it is clear that the entire system is well known for its future ability to charge, and that the mismatch between the product and the larger system has clearly led to some resistance to literature, low levels of support within the system and slow development。
Iv. Handheld ireader
If, in terms of current market shares alone, users who have been in possession for more than six years have accumulated and are now in the lead in the country。
First, the advent of the 4g era has led to digital reading moving towards media enrichment, and to the timely launch of an ios-rich electronic book in media format in support of a mix of graphics, music, animation and video, which has received the unanimous approval of many users. At the same time, the hand-held products are being updated at a faster pace and the user experience is relatively good。
Second, strategic partnerships have been established with over 200 mobile phone manufacturers to support their reading platforms and technical programmes, including samsung, nokia, consort, huaiye, and others, with a coverage of over 95 per cent。
Liu appears to have been less able to handle the future of the original ip era。
1. The content currently at hand is entirely based on cooperation with third parties and does not have its own mechanisms for developing writers, which is not very beneficial for the long-term development of the platform and depends only on third parties。
Access is still dependent on the traditional user-paying model of the past, leaving a gap in new profit models such as original ip value mining, which is not conducive to the long-term development of access。
V. Alial
Ali literary has only announced last month that he is going to march and read, but ali literary, with ali baba on his back, cannot enter late, but cannot be left on other mobile reading platforms。
First, the development of ali literature, through the channels of transmission through ali, such as the twitter media platform, the uc book city and the shinma search, cannot be minimized. In addition, not only did ali invest in himal telephones, but aliyun also had numerous mobile phone manufacturers' allies, and its ali literature was no better。
Secondly, ali literature has a wealth of resources in the derivatives of the internet literature ip; ali literature has a deep partnership with companies such as ali's film industry, light media and the huayan brothers; and ali has the country's second-largest mobile phone network platform, nine tours, etc., in the game adaptation resources。
Thirdly, ali literary is an open platform that will work with a wide range of writers, content producers and content dissemination platforms, and has now formally signed and entered into in-depth strategic cooperation with xinhua, tatai and yangtze media。
But to catch up with other mobile reading platforms, ali literary does have a hard time:
1. Although the current pattern of mobile reading markets is one of warlordization, ali entered the field at this time, a little late in time。
2. Ali literature has not yet published its own core strategic products, but only the original uc book city, the book flag novel, etc。
