The “seven colored clouds” fireworks are placed over the sunshine sky theatre. Tang xia lin
Zhao's full-media journalist, wang man
The sun is the largest fireworks and fireworks production site in the world, with 431 production enterprises and 658 production sites. Close to the end of the year, pyrotechnic production has entered the boom season, and journalists have visited businesses and markets to find that traditional pyrotechnic production is overcapacity and underpriced, and new products and services are being promoted. Significant changes in market demand have facilitated the deep transformation of the pyrotechnic industry。
There's a price cut on the net and the price of the traditional product dropped
In recent years, “gatling” has been red-hot with its unique flaming effect, and once a unique one was hot in the pyrotechnic market, with unit prices rising sharply to $80/supplied. However, as time passes, the net is no longer popular, products are highly homogenous, production capacity has expanded blindly, prices have jumped sharply and products have been cut off。
Journalists visited a number of pyrotechnic collection sites in changsha city and found that the common label “gaterin” (19 pipe 15 waves) has been retailed at less than $30/disbursed; on the live webcast platform, there are manufacturers who give an explosion price of $9. 9/distributed。
How can the gatling sell fall down the altar? Producing firms are telling the truth that excess capacity and oversupply are the main causes. “... After the `gatling' fire, many mills and wind were converted and production patterns moved from manual production to mechanization, leading to a geometric increase in capacity.” according to the director of the hanyang city pollow centre, at the end of 2022 there were only 16 companies producing “gatrin”, a figure which had increased fivefold to nearly 80 in just one year. In addition to the sun, the main pyrotechnic areas, such as chestnuts, manchuria and jiazhou, are on the ma's “gatlin” production line, with more than 200 enterprises producing “gatrin” in four main areas。
Consumer market demand is not rising simultaneously. According to a flower cannon business executive, when the “gatlings” began, consumer enthusiasm rose out of freshness. After the tide had faded, market demand had sharply declined. Some of the hoarders are not well-known, with low prices for sale, leading to the total collapse of the “gartling” market and a drop in volume prices. Yang bing, marketing director of silver export pyrotechnic co. Ltd. In sunyang city, revealed that his company's bid for “gatlin” had fallen sharply by more than half compared to the previous year and that prices were now steadily rising as a result of low internet dumping。
Professional combustion transitions to individual combustion, new fireworks and services into consumption
With the gradual maturity of the market and the screening of the tests, many new fireworks have emerged and been promoted to the new market, with the “seven magnificent clouds” and the “golden titanium willows” typically represented。
In the silver fireworks show hall, a combination of “seven color clouds” of various specifications is popular with customers and counsels are available. The yang bin said: “personal flaming edition `seven colored clouds' was pushed to the market on december 10th, and the dealers were looking forward to the arrival of new goods.”
The seven-colour cloud, which used to be a combination of fireworks in the field of professional combustion, became a pyrotechnic boxing product in 2024, after the first flaunting of the night and spring sands. Improved production processes have resulted in the successful introduction of personal combustion mini-versions that have attracted the attention of a wide range of distributors. The yangs are looking forward to the sale of the “seven color clouds” and to recapitulating the legend of the “gatelyn”。
The golden titanium is another popular new pyrotechnic. Zhou zhou zhou zhou zhou zhou zhou zhou zhi minh, founder of the zhou zhou zhou zhou zhou zhou yu zhui yang zhu, the head of shou yang zheng group ltd., introduced the product, which entered the interior market by the end of 2023, quickly winning the love of young consumers and short supply of the market. “gold titanium willows”, which were initially exported as a specialized pyrotechnics, are actively adjusting their production processes to open up their internal distribution routes, and have developed a mix of individual combustionables, which, once introduced, is booming in the market, with more than 100 cooperative distributors。
The flames of the “golden willow” have triggered the emergence of new derivatives such as the “silver willow” and “rasty willow” “the golden coconut king”, which have been particularly resonant in the markets of the north and the jiang zhe region. Zhou zhi minh explained that, at present, the enterprise has only one manual production line, producing about 500 boxes per day. Despite high prices, this year's production plan is full, and since 31 august the enterprise has stopped receiving internal sales orders and no more on credit。
Private custom-made fireworks services are becoming increasingly sophisticated. Vendors not only provide customised fireworks but also have specialized on-site operations. Although such services are expensive, they are well received by the market. As in the case of the “colour smoke wall” of the sunscreen, which was used for the opening ceremony, the perfect integration of the sun and nightscape was achieved with the technological upgrading and is now widely used for various festivals and romantic white scenes。
There's a clear polarization in the market, and there's an urgent need to break through the middle end
In the first three quarters of 2024, the total output of the pyrotechnic industry amounted to 25,511 million yuan, of which 4. 21 billion yuan was exported, representing an increase of 26 per cent over the same period; it showed a pattern of low-end and high-end heat and medium-end cold. High-end products win with creativity and quality, low-end products attract customers at prices, and middle-end products are vulnerable to market performance if they do not leapfrog at differentiation and higher value added。
At the lower end of the spectrum, in the face of new national standards and intense competition in the market, enterprises adjust in a timely manner, pre-governed and introduced high-value products. Sakaiyang city supergi fireworks group ltd. Aims at subdivisions such as red and white and develops a “mine series” as an alternative to traditional firecrackers to reduce dust and smoke. At present, the “mine series” is being produced at full capacity, with 10,000 per day, and this year's billings exceed $100 million, with orders scheduled until may 2025. The combination of the main camp and model pyrotechnics of sakaiyang city and pyrotechnic group ltd. Produces 15 million boxes per year, and the full capacity of 10 industrial areas of the enterprise is guaranteed。
At the high end, “after 80” “after 90” becomes the dominant consumer group. The zhou yuli zhou zhou zhou zhou zhou zhou zhou zhou zhou zai yi zai yu zhu zai yu zhu zai yu zhu zai zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zai zai zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu fireworks zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu fireworks zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu 。
In the mid-level area, the lead company for the production of yingyang “gatlin” has taken the lead in the search for change and has been actively transforming the development of differentiated products for innovative solutions. “during the past year, 80% of the energy was concentrated on the logo `gatling', and this year, the opposite, 80% of the energy was used to develop new products.” the head of the enterprise, li hway, explained that this year the company has launched 16 new “gatelyn” products, the packaging and combustion effects of which are distinct from traditional ones. Except for high-temperature leave, factories have remained productive this year, with a daily average of 1-2 container containers, with a good market response。
In the face of a new market wind, on 3 december, a symposium on the transformation and upgrading of fireworks and fireworks was held in hoang, and the development of communism in the four main production regions of hunanjiang led to the strengthening of policy interaction, industrial interaction and information interaction in an effort to bring about a step-by-step, voice and policy in the four major production regions, with a view to boosting the reverse and transformation of the fireworks industry。
