In response, there is a slightly polarized trend between the multi-species and the empty-species. In the same market performance and in the same financial paper, one side saw a shining success and one side saw a hidden failure. Today, the stock-taking network will provide a cross-reference to the performance of domestic competitors on the basis of the book. The final judgment belongs to the reader。
Pre-market equity structure:
I. Sustainability of scale and profitability
As shown in the distribution pattern of the above table, the concentration of beauty is a vertical utility that focuses on cosmetics, adding an innovative chain of choice sales based on online malls and flash shopping models, which has led to a dangerous victory in the “blood” competition with the beenet, with china’s largest make-up power provider. In terms of market share and the number of independent daily visits to users, the two top seats, respectively, were for the collection of fine and bees, leaving third place in skynet, with a clear advantage. In addition, basic financial data for the united states of america show that the total annual revenue of $483 million and net profits of $1. 51 million attributed to ordinary shareholders increased by 370 per cent over the past three years, with net interest rates increasing each year. Behind the collection was a significant increase in the number of users and orders, with 1. 3 million, 4. 8 million and 10. 5 million customers purchased in 2010-2013; the share of duplicate clients was 53. 8 per cent, 56. 3 per cent and 62 per cent, respectively. “size”, “profits”, “user viscosity”, is the bottom line for all the time。
No, it remains to be seen whether it will be able to maintain its lead in sustaining growth after further comparison with the conglomerates. Despite the fact that bees are currently a little weak in terms of size and profitability, bees are still far from full-line collapse. In the china cosmetics b2c competitiveness analysis report, published by the iwam think tank, the depth of access figures for indicators such as monthly visits per capita, monthly page views per capita, daily visits per capita, daily page views per capita, etc. Show that bee webs are above beauty and are industry leaders. The beenet, founded by a prominent television player, li jing, has a powerful star resource that helps to raise the brand value of bees and the stickiness of users. In fact, there are thorns on the way to the first brother of the make-up power company, from the big promotion of the real-fire campaign (the peaches festival on february 27 and the 1st anniversary of march 1 on the internet says that both sides are going to be the best rivals to each other without seeing the smoke, and the beauty and bees that have received the same wind-investment money. Especially in february this year, the transformation of users between the only products that are strategically integrated into the bees, holding 75 per cent of the shares of the latter, is likely to further enhance the usefulness of the bees in user stickiness。
Here, we can use the so-called internet thinking to focus on users. At the most basic commercial level, internet thinking refers to an unlimited reduction (or even zero) in marginal costs, resulting in a significant increase in the number of users that manufacturers can serve (“the world is the best”). As such, the subjective demand for products from marginal users is low and the demand from one user to another is small. The former means that any slight deficiency in the user experience can lead clients to abandon their products and switch to alternatives (which is also particularly easy to do on the internet), while the latter means that meeting the needs of a client is equivalent to meeting the needs of a group of clients, and losing the loyalty of a client is tantamount to losing the loyalty of a group of clients. We know that the main profit-making leverage of the internet economy is in user modeling, so user experience is particularly important, both for raising the number of new users and for maintaining user stickiness. In this way, to maintain a leading position, it is necessary to face up to the battle of users in order to consolidate the gains of the phase。
If this deal is successfully put on hold, it will provide more capital to improve user experience. According to the equity book, this financing will include the establishment of more physical shops, the expansion of exclusive commodity coverage, the expansion of logistics networks, the upgrading of supply security capabilities, and the enhancement of it architecture systems. It should be the hope that this will enhance user experience and user stickiness. Among them, does the expansion of the physical shop help to increase user stickiness? The evaluation network recommends big families to refer to a failed electrician case, mcallen. Mcallen traded in nasdaq in the name of an electrician. In fact, the main business consists of the three components of a physical store, e-commerce and the dm business. The core business is less prominent and is a case in which typical diversification has slowed down its growth point. The market value of mccorling has now been set at just around $45 million once it is on the market。
Ii. The highly competitive sun-yang industry
The market for cosmetics has grown rapidly in previous years, at once up to 100 per cent。
In addition, the web-based marketing market and the cosmetics market are both dynamic areas。
Online marketing markets: the report of the china research centre for e-commerce shows that china's online retail market traded rmb 1,885. 1 billion in 2013, an increase of rmb 1,320. 5 billion over 2012, 42. 8 per cent, or 8. 04 per cent, in retail sales of social consumer goods. According to a research study by china, about 60 per cent of network consumption replaces offline retail sales, while the remaining 40 per cent represents new increases that would not have occurred without net purchases, which means that the network marketing market has a strong additional consumer capacity. Combined with the power of the mobile internet, the mobile internet shopping market is in the blow-out phase, with mobile users growing by 160. 5 per cent and mobile shopping markets by 271. 6 per cent last year。
Cosmetics marketing markets: the global corporate growth consulting, frost & sullivan, reports that china's cosmetics industry has experienced steady growth over the past few years, with total retail sales increasing from rmb 136. 2 billion in 2010 to rmb 220. 9 billion in 2013, with a compound annual growth rate of 17. 5 per cent. In addition, given that china's annual per capita make-up consumption of $22. 5 is only one-fifth in the united states, well below that of south korea at $168, japan at $216 and china's population base, there is considerable scope for china's cosmetic sales market to grow to 431. 8 billion yuan by 2018, with a combined annual growth rate of more than 10 per cent。
However, because of the high market for cosmetics, the large market space, the attractive market outlook, and the low technological threshold of fast-forwards, group purchases, etc., which are easy to replicate and popular with consumers, these sales models become the “coding” of electric commerce, which has led to considerable competition in this area, except for single-point breakthroughs in cosmetic fusion, beesnet, skynet, etc. In addition to the direct electric operators, there are also cosmetics sales on integrated electrical platforms such as skycats, kyoto, amazons, don, sunning, etc., and there are 280,000 individual dealers doing cosmetics just for treasures. So, as a make-up power company, the market share of the market is not more than a quarter。
And not only that, in the cosmetics industry, the sub-brand is strong, but it's also a competition that must be considered. The current trend of internet purchases has clearly had an impact on the business of real stores, and many powerful sub-brands have entered the military line, including cosmetics brands such as fit grass, olya, yaslanda, and retail brands such as shasa and külton. On the one hand, on the one hand, on the one hand, large multinational cosmetics groups like oréa sell more each month than they do for the whole year, and, on the other hand, with their own high brand size and well-known brand premium, the direct-to-point purchase is more likely to secure the good. There will always be users who will choose to sacrifice the discount for real, so that traditional brands on the military line can undoubtedly divide their market share。
On the other hand, retail brands such as shasa and kürnberg have been established relatively early, have been active for a long time in terms of shop cover, product class, user experience, have relatively smoother communication with top-class brands, have more reliable product channels, and have their own brands, which can significantly increase the overall gross corporate maori ratio。
Iii. Product focus strategy identification
The concentration of concentrated products, with 10,200 sku (inventory) in four warehouses, has reduced the complexity of the management of the back-office supply chain of the web site by reducing the complexity of the product class and saving significant operating costs. In this case, we can compare the per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-per-time rates。
In terms of the cost of each individual performance, there is a real advantage to a concentration of beauty, especially in the case of a product of the same nature. There is a marginal cost-cutting problem with the performance rate, and the bigger the company, the greater the size of the company, the advantage of the small giant kyoto is clear, and the aggregate cost of performance is only slightly above its volume by about two or three times its value. It's worth mentioning that once a member of the internet converts each of the individual performance costs to rmb, they question its authenticity because it happens to be the whole number. She did not respond. In both domestic and foreign markets, the water content of financial data, or even the falsification, is rare and can be judged with caution。
The product focus strategy reduces the concentration of the business product, but also limits product abundance in intangibles. Compared with the sku coverage of bees, the sku of the beenet is higher than that of the skin, make-up, perfume, whole-body care and other products, especially in the two product categories of skin and make-up, the sku of the bee network is more than twice that of the beauty. The richness of the product, which meets both the needs of the user as a whole and the needs of the individual user, is undoubtedly beneficial to the user's experience; while the enrichment of the product has to be secured by an increase in sku, which increases operational costs, logistics and so on, can also undermine the user experience. How to balance the relationship between the two, on the basis of top usership, may be a challenge for the beauty community。
Iv. Fake goods
There are two components to the collection of the luxurious goods: distribution income and commission commission. Distribution revenue is the distribution of polymime
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