Guangzhou Youxi Cosmetics Co., Ltd. was established in 2002. With the strong technological strength and perfect management system of the Italian L'Oreal Group, after seven years of trials and tribulations, it gradually grew and stood out from numerous cosmetics companies. It has become a new daily chemical enterprise integrating the research, development, production, sales and service of skin care, hair care, perfume, cosmetics and other products. Gradually becoming a rising star on the stage of Chinese daily chemical industry.
The company has internationally leading production equipment, first-class production technology, a professional R&D team, and advanced production management concepts. Youxi has specially invited international senior experts to engage in product development, strictly implementing ISO9001 international quality system certification, and continuously providing high-quality products and services for the daily chemical market.
In the context of the 2008 financial crisis, Youxi Company went against the trend and expanded its production base in the Huadu High tech Zone of Guangzhou, adjacent to Liangluo International, covering an area of 26000 square meters. It has 20 world-class production lines and more than 500 scientific research and production service personnel.
In order to improve the healthy development of quality and ensure the stable development of the brand, the company will invest 260 million yuan by the end of 2010 to build another 90000 square meter factory building called "Youxi Enterprise Industrial Park" in Xinhua Town, Huadu.
Advanced equipment and excellent employees ensure the strong competitive position of the product in the market.
Supported by the strong strength of the enterprise, a research and development department composed of multiple senior experts has partnered with Italy's LUJN Biological Research Center and South Korea's Youxi International Beauty Research Center to launch multiple brands for different skin types, including L'Oreal, Ziweiya, Liyan Shijia, Hanlu, Xiyaya, Zixi, Coolpad, and Mengkou, with a total of over 2000 individual product items. And hired well-known host Xie Na and Hong Kong famous actress Li Caihua as product spokespersons, working together with multiple media outlets such as CCTV, CCTV, and Hunan TV to promote the products.
Before the formation of each product, it has undergone long-term clinical trials and various skin tests, and has been tested and approved by the national quality inspection department. The modern emulsification workshop, sterile filling and packaging workshop, and five strict quality inspection procedures all provide strong guarantees for the safety and comfort of products.
Youxi has always adhered to the principle of channel win-win and resource sharing, and has won widespread recognition and trust from strategic partners. Youxi's marketing network spreads all over the country, covering a variety of sales channels such as daily chemical stores, supermarkets and counters. At present, it has entered dozens of terminal chain systems including Wanning, Guerlain Beauty, Qianse Store, Iska, Xueyuanmei, Carrefour, Xinyijia, Hualian, Suguo, Time Supermarket, Century Jinhua, etc. Its products are popular and trusted by consumers.
The rich product series, exquisite appearance packaging, and perfect marketing network of Youxi Cosmetics Company have not only sold well in the Chinese market, but also exported to more than 20 countries and regions such as the UK, Japan, Thailand, Indonesia, Malaysia, etc. in just a few years, winning unanimous praise and good reputation from consumers.