August 2001; Eastman brand products are newly launched in Chinese Mainland
May 2002  Ishmann brand products have passed ISO9001 international quality system certification in January 2003; The Ishmann brand, together with China's "Medical Beauty" magazine and Beauty Fashion News, jointly led the branding development and construction of the professional beauty industry. In October 2003, the first China Professional Beauty Industry Branding Development Forum was held in Zhuhai, China, with hundreds of franchise stores participating from domestic units such as "Medical Beauty" magazine and Beauty Fashion News. December 2003; Ishmann brand was awarded the "Chinese Consumer Credit Brand" by the China Consumers Association in March 2004; Ishmann brand has determined to follow the development path of "combining traditional Chinese medicine culture with modern technology" as its core brand value. March 2004; Ishmann brand launched comprehensive conference marketing in provincial and terminal markets in China in October 2004; In Zhuhai, China, the second China Professional Beauty Industry Brand Development Forum was held in collaboration with several domestic organizations such as Medical Beauty Magazine and Beauty Fashion News, with the participation of hundreds of franchise stores nationwide. March 2005; In China, the first professional Ishmann membership mechanism was launched in May 2005; Ishmann brand was designated as the only designated beauty brand in Anhui Province for the 55th Miss World pageant in 2006; The Ishmann brand has launched and formed a traditional Chinese medicine therapy system that integrates thirteen therapies. It has taken the lead in introducing the concept of "brand development" to plan and develop beauty salon terminal service projects in China's professional beauty industry. June 2006; Ishmann Enterprises entered the Chinese daily care market and launched a new brand called "Shuiziyun" in September 2006; In order to further seize the Chinese daily care market, Ishmann Enterprise launched a new positioning of the "Membrane Language" brand in July 2007; Ishmann and Huiren Enterprises formed a strong capital partnership with Meishi International Group to create the Ishmann brand in September 2007; Ishmann has upgraded its brand core values of "combining traditional Chinese medicine culture with modern technology" through a phased and project-based development approach. Its second-generation "Shuihuoquan" brand has emerged in response and has taken the lead in launching the most popular herbal essence project product for professional beauty in China today.
From 2008 to 2009; The second-generation products of the Ishmann brand have been fully upgraded, with four flagship projects - Herbal Essence, Essential Oil Milk, Herbal Water Extract, and Herbal A Oil - successfully created and promoted on the market.
From 2010 to present;     Ishmann Enterprise and Ishmann Channel have undergone a comprehensive upgrade. Since 2009, the company has maintained an annual growth rate of over 50%. Today, Ishmann Enterprise is moving towards the goal of "building a valuable century old international first-class enterprise" with more full passion for struggle.

Ishmann Enterprise and Ishmann Brand Development Pattern Positioning
Ishmann Enterprise:
Corporate Philosophy: To create a "natural and healthy new life".                            
Corporate spirit: "Unity and friendship, openness and progress, pragmatic innovation, and efficient surpassing";
Corporate Values: Building Ishmann Enterprise into a '; Wealth platform, fertile ground for career, and kingdom of happiness;;
Enterprise goal: Committed to building a valuable century old world-class enterprise.
Ishmann brand philosophy: Herbal, Professional, Technological, Fashion. Ishmann's wonderful quote: 1. When we decide to surpass, the world will make way for us.
2、 We cannot choose the best outcome, but we can choose to do our best and wait for the best outcome to choose us.
3、 PK， It is the process of going from ordinary to excellent, from excellent to outstanding, the process of learning advanced, replicating success, and surpassing oneself, and the shortcut to rapid development.