The western wind bait is a series of products from the western sichuan province, the western wind bait fishing gear company, located in the sichuan elephant mountain. The company covers nearly 50 acres and is an enterprise that develops, produces and sells bait fishing gear. The chairman of the board of directors of the company, mr. Yang junbo, has a global vision of the cause and a century-old vision of the company's strategic blueprint for “phased domestic and international fishing gear branding”. Since its arrival in 2003, the company has been following the corporate spirit of “focusing on bait fishing gear and self-exceeding the limit” by using “recreational wild fishing bait” as an entry point, introducing sophisticated production equipment throughout the line, introducing better management of production operations and building research and development teams. After many years of rapid growth in its business concept of “shaping a fishing culture that is innovative and people-centred”, the company has now employed more than 300 people, developed three fishing bait brands, with more than 400 individual items, completed the “sichuan as a centre, with radiation throughout the country, and established branches in zhengzhou, offices in nanchang, etc.” and largely completed the planned stage of the enterprise's objectives, having a strong domestic customer base, and became a partner in the national fishing competition and member of the china leisure props association。