The brand of mu yi (fujian) sports supplies ltd., located at the shoes industrial park in the town of scymborg, was created in 2003 to produce mainly female shoes in the early stages. After many years of development, the company has now developed into a branded, integrated product development, design, production and marketing business. In the process of product design, selection of fabric, and even quality control, the enterprise has a unique brand style and business philosophy. Over the years, it has been increasing its size, increasing its productive capacity, adding hardware inputs, optimizing the working environment of its employees, enhancing the human resources of its enterprises and infusing its products, both materially and spiritually, with robust market competitiveness. In each of the stages of product design, selection of fabric, and even quality control, the woody sheep manifest their distinctive brand style and business philosophy. In the age of the knowledge economy of the twenty-first century, the mu yi lam people have always adopted creation as the essence of an enterprise's culture, which is constantly engaged in progressive product innovation and has established a continuous metabolic mechanism within the enterprise that seeks to bring more up-to-date products and services to its clients. In 2012, the company had not only opened the muy e-commerce workshop, but was also in the process of constructing the mu yi (fujan) clothing equipment limited. The industrialization of our sports supplies began in the early 1980s. After three decades of development, china has become one of the world's largest sporting goods producers and one of the world's most independent producers. The successful hosting of sports events such as the 2008 beijing olympic games, the 2010 asian games and the 2011 international games have greatly stimulated enthusiasm for sport. On the other hand, the idea of strengthening exercise and physical fitness is gaining ground, and the public is actively involved in sports activities, which has been a powerful boost to the demand for sporting goods on the market and has led to an upsurge in their consumption. From 2006 to 2011, the value added of the sport goods industry has expanded over the years, with an average annual compound growth rate of 17. 63 per cent. The added value of sport goods in 2011 reached $176 billion, representing more than 80 per cent of the sport industry, and has become the second-largest consumer market for sports goods after the united states, with a marked increase in industry competitiveness. The muyemi enterprise is constantly engaged in progressive product innovation and has established a continuous metabolic mechanism within the enterprise that seeks to bring more up-to-date products and services to its clients. In 2012, the company had not only opened the muy e-commerce workshop, but was also in the process of constructing the mu yi (fujan) clothing equipment limited。