The second swimming project is an entrepreneurial project that helps small and medium-sized businesses in four and five-line cities to market their products and advertise their own apps for local information services such as business uploading business information, advertising games, press releases and dating, entertainment and marketing. This era has changed dramatically from consumer to distribution channels to competition patterns, and an enterprise can only be eliminated if it does not keep up. She and her team do a lot of consumer surveys every year, and she and her team find it increasingly difficult for consumers to keep pace with changes, whether in the first or third-line cities. Mobile internet has changed consumer behaviour. Most users are now on the mobile internet three and a half hours a day, and all decisions are made by app. For example: deciding which restaurant to eat; deciding which ktv to sing ... Before, a small and medium-sized businessman could get a huge flow by opening his shop in the heart of the city and in the luxuries. But now that mobile phones have taken most of the time from users, small and medium-sized businesses have to open their shops close to the user eyeball zui, and now the buyers are basically from mobile phones. So super-platforms like the american consort, 58, have a very powerful network effect. At the same time, there are problems, as the dollar, 58 market centres are in second-line cities, and the penetration of these super-platforms in third- and fourth-line cities is still very weak. At present, many small and medium-sized businesses in china’s 3rd and 4th-line cities are suffering from sub-linear development: the radiation is too small, the service time is too short, and there is simply no way to meet the user’s needs, lazy, and the flow dividend on the line can only be drawn through various means. Second-showing captures the pain of small and medium-sized businesses, many of which need a technical threshold, such as running a public sign, knowing a little bit of writing, planning, layout, and thinking about how to use powder as a user. Now, you don't need to know the writing, the planning, the layout of a public sign in seconds, so it's more competitive than anyone else. It helps you not only to open up offline channels, but also to save your operating costs。