Founded in 1986, the western king group is based in zouping, a large, integrated private enterprise with a total assets of 50 billion yuan and over 16,000 employees. The company's three listed companies, the west king's food and west king's steel, which operate in areas such as maize deep processing, special steel manufacturing, sports nutrition, logistics finance, form the core values of the health west, integrity west, trouble west, happy west. The following is a detailed description of its priority projects: i. The core business and the chain capacity of the maize-deep processing industry, the leading product: asia's largest production base for crystal sugar, edible glucose and maize oils produces more than 3 million tons of maize annually. Core products: corn oil: 900,000 tons of annual capacity (after expansion), representing over 60 per cent of the national market, known as “china corn city”. Glucose series: these include pharmaceutical grade, edible grade glucose, and fruit and lustace, for sale to europe and america and south-east asia. Mashed seed, starch: for food, chemical, etc., exports to more than 30 countries, including germany and the netherlands. Special steel manufactures produce high-end special steel products that meet the customization needs of the automobile, machinery, etc. The campaign nutrition block merged and acquired the global campaign nutrition champion, cole canada, in 2016 to expand international markets. Ii. Investment in the construction and innovation of 600,000 tons of maize seed oil expansion projects: 1. 49 billion yuan, with a total capacity of 900,000 tons (two thirds of the country). Targets: $4. 2 billion per year in sales revenue, $1. 09 billion in interest tax and 200 new jobs. Strategic: consolidating the position of the world's largest production base for maize oil and contributing to food oil security in countries. Provincial priority r & d programme on sti and the circular economy: the united shandong university of agriculture launched the project “key technological innovation for high-quality integration and development of the corn oil industry” with a budget of $18 million to promote technological upgrading of the whole industrial chain. Laboratory construction: preparation of a priority laboratory for maize precision processing in the city of quantico to address the problem of the industrial “cage neck”. Cycle economic model: material utilization 99%, waste water, waste waste resource use, certified as “state environmental friendly enterprises”. The upgrading of intelligent production introduced the industrial concept of 4. 0, the first fully automated maize oil production line in the country and the cleaner production of oil without oil. Iii. Social responsibility and sustainable development green development and environmental practices are certified through systems such as iso 9001 and iso 14001 to promote cleaner production, zero loss of thermal energy and over 90 per cent recycling of water resources. Product packaging uses degradable materials to reduce carbon footprints. Rural revitalization and co-benefits for villagers: the average annual benefits for villagers in west wang village exceed $5,000 and provide employment in the tens of thousands. Community-building: support for elderly apartments (free of charge over 65 years of age), pre-school education centres, libraries, etc. Cultural legacy: compiled the west king's village logic, organized a filial competition to promote new forms of rural civilization. Public interest support provides funding for education, medical projects, participation in accurate poverty alleviation, honours such as the national organization of advanced grassroots parties. Market position and challenging industry position: in 2023, the national enterprise ranked 233rd out of 500, with the country leading the market for maize oil and sugar. Financial performance: in 2024, the king received $4,972 million for food, but the net profit lost $444 million due to increased costs and competition. Challenges and responses: faced with legal disputes (over $330 million in non-performance), internal controls need to be strengthened to optimize product structures to respond to market changes. Summarizing that the western king group, with its maize deep processing at its core, has created a competitive advantage in the whole industrial chain through technological innovation, a circular economy and a diversified configuration. In pursuit of economic efficiency, corporate social responsibility for deep-rooted farming, promoting rural renewal and green transformation, has become a model for sustainable private enterprise development in the new era. In the future, market challenges need to be further addressed and industry leadership consolidated。