Youtube is a video site, affiliated with google, which was launched in 2005 on valentine's day and was founded by chad helly and chen shih, early in san bruno, california. Initially, it was an internet platform dedicated to providing video viewing and sharing of films or short films for users. However, because of its qualified product performance, youtube has gained many user preferences since it was pushed to the consumer market and has rapidly developed into a prominent brand within the video-sharing industry. In 2006, google purchased youtube for $1. 65 billion, after years of technological development, and in 2014 youtube announced a demonstration of 4k high-resolution video streaming media services at the las vegas consumer electronics fair (ces), which generated much more excitement within the industry. Youtube, as an online video service provider within the current industry, remains within the industry and has succeeded in attracting many people to join for a successful, powerful and influential online video service provider. Youtube is engaged in a series of technological innovations aimed at seizing additional market shares in the hands of providers of online multimedia content delivery solutions. The youtube headquarters brings together a large pool of high-tech new talent and, with its original design programme, a fashionable proxy, has evolved over the years to become the top ten brands in the online video industry. Youtube, in its consciousness, symbolizes the positioning of "recreational, fashionable, random" products, which perform well, not only attract consumers easily, but also highlight the features of youtube products and services, shaping a qualified image and ensuring that the value of intangible assets lies behind the youtube brand. On the product, youtube has embraced and adhered to the concept of development with a rich product style system, wide price coverage and high value for money, and is constantly creating changes to ensure that youtube has a strong market influence, with a changing style of youtube products that attracts a lot of consumer attention. Now you don't need a lot of wisdom to choose youtube, but you need a small cost to start a shop. Without a heavy financial burden, it is easier to earn money and is a blessing for small and medium-sized entrepreneurs。