Universal fishing gear was established in 1985 with the introduction of advanced foreign technology from its inception and the introduction of fibreglass fishing poles into china, thus becoming a pioneer in the chinese fishing pole industry. Since then, the company has worked on the research and production of fibreglass, carbon fibre rods and has become a professional producer of carbon fibres and fibreglass rods. In 1992, the company established the institute of fishing vessels in the domestic industry, which is mainly involved in technical research and product development, with the development of carbon fibre fishing poles and glass steel sanitation and cleaning equipment, which were included in the torch scheme and validated. The company's dominant products, carbon fibres and fibreglass fishing poles, are produced in accordance with international standards and have the advantages of novelty, light beauty, light strength and high sensitivity, and have been rated as provincial and departmental excellence and have been named shandong since 1994. Using advanced foreign technology and self-improvement technology, companies export fibre-fibrous fishing poles, which are widely sold in europe, the united states, japan, etc., and are china's main suppliers of fishing poles to international markets. The company now has more than 2,000 employees and has an annual capacity of 10 million fishing poles. As societies and economies continue to develop, fishing has evolved from being a means of human survival to being an elegant recreational activity. Today, more and more people have come to ponds, streams and beaches and have no hesitation in becoming obsessed with this ancient and simple leisure movement. Why is fishing so attractive to people? Some people say fishing pleasures are not fish, and it's a pleasure. Fishing lovers see fishing as a great pleasure in life. And when you're in the middle of your tight work, go to the river and lake and cool the wind of nature, breathe a fresh air, enjoy the pleasures and pleasures of fish bite hooks, which can't be felt by people who have never fished. In 2002, total domestic fishing gear trade amounted to about rmb 3 billion, reaching rmb 10 billion in 2005, rapidly rising to 20 billion in 2010 and surpassing 30 billion in 2015. According to the analysis of data on the development of the fishing market abroad, the fishing market enters a rapid development phase when the target is at the disposal of all people and exceeds $300. With the country's economic development, the goal will increase at the disposal of all, and the chinese fishing market will grow at a high rate of no less than 30 per cent per year over the next decade. According to data from the new fishing industry, china currently accounts for 8 per cent of the total population, with an average cost of at least five discounts per fishing trip, including fast-consuming products such as baits, hooks, fishing lines and small accessories for each consumption, calculated twice a week for each person, bringing the total annual consumption of fishing gear in china to nearly 100 billion。