Playing children's toys belongs to xiamen xinyang inc., a private business specializing in the development, design, production and sale of toys. Since its inception, it has been guided by cultural creativity and built on the flourishing domestic and international dynamic toy market. Through commercially, socially and environmentally viable ways, it has continuously been able to innovate in the development of toys, continuously raise their motivational creativity and brand value, and is committed to providing children of different ages around the world with play, study, use and safe and healthy toy products "to make the world's children happier for us." in addition to offline sales, companies have been active in building china's large e-commerce marketing platform for toys and chains of terminals, using internet platforms, creating online distribution channels, creating their own b2c websites, kawoi. Com, and b2b sites, 1toys. Com, a priority toy network, while the company's launch with mainstream third-party e-commerce platforms such as poaching networks, tung-tung, kyoto and donnet, provides consumers with easier consumption patterns. In order to improve the company's marketing network and to create exclusive access roads, a toy chain was launched in 2012 to play with children's toys, thereby entering the chinese toy chain retail market. Using a direct-camp-led alliance model, with front-line urban power circles, hundreds of toy chains have been opened and gradually radiationed into surrounding cities, and efforts have been made to build a professional chinese toy chain with innovative models。