Lecoco, a baby brand from bologna, italy, works on the development and production of child entertainment and travel products of both quality and fashion. Bologna, not only breeds the italascan civilization, but also the city of good cars in the neighborhood of the world — mordner. In 1970, a young car mechanic born in the southern suburbs of bologna put together a three-wheel toy bike for his two children with old parts from the garage. His fine craftsmanship and his novel car style immediately drew the attention of the children of the neighbourhood, asking their parents to build them such a handsome "season." as a result of the children's pleas, they had to turn to alvaro and line up in front of the garage to order a bicycle belonging to their own children. So, a child-friendly product was born, and the neighborhoods called this kid's bike "lecoco." so this is the retrospectable brand of locca. To date, the industrial design and manufacturing processes of lecoco have long been comparable, with internationalized r & d teams, together with modern production lines, increasing and/or increasing the production of luca products, but the enthusiasm and spiritual legacy of the brand founders has so far been the endless enthusiasm and commitment of the city of bologna. What locca can do for children is to keep their future safe while they grow up happy, and to keep their eyes open and trust in the unknown. A musical card dedicated to the development and production of infant products, knowing that children are learning from truancy to the use of tools, not only for their individual growth, but also for an endless future. Locca is committed and mindful not only of the quality of the product, but also of the future of each user family, with responsibility and creativity. Aims: the future of branding with responsibility and creativity vision: child entertainment, traveling products for research and development and production of quality and fashion