In the late 1990s, the branded newgo was sold in the united states, europe, south-east asia, and hong kong, taiwan and elsewhere, with its unique product quality, in a purely manual fashion. The newgo produces high-quality headbreads, integrates chinese art with western painting techniques, explains the original origin of the brand with a particular production process, produces natural, refined, elegant and retrofitting products that are fine, colourful and air-breathing. Newgo has always adhered to the concept of "design for life, culture for branding" and to branding itself. Designed for specific fashion features, created to revitalize the culture of the chinese nation, cattle-coated pelts combine leather with culture, win countless crumbs with simple hand-made crafts, cultural features of integration between china and the west and front-line perspectives, products in hunting boxes, male and female bags, wallets, skins to vase bottles, various kinds of leather art and household products, etc., have inherited traditional chinese features and fashion spirit, so that the product integrates both the ancient style and fashion, and brings to consumers a different fashion. Currently, there is a growing brand awareness of consumers in the demand for bullskin, which has shifted from a focus on value use, low prices to a focus on product grade and quality, fashion and personalization. The target per capita in china will double by 2015. This augurs well for the increasing level of china's economy and per capita achievement of the goals, as well as its closely related consumption capacity. Among the main components of domestic consumption, the share of consumption of oxen-breeds amounted to 17. 8 per cent per capita. There are unlimited opportunities for the market in the industry. Among the hot-fired collectors of the oxen gas tank, the oxen tank bag is affiliated with guangzhou gucci parchment limited and is a professional leather company that designs, produces, sells together and is dedicated to the development of fashionable products. Newgo, a branded newgo with a purely handmade boxware, is now available for national solicitation