Liquor is the brand name of a new business model for smart self-consumption of white wine, based on internet networking, cloud computing, big data and the 5g concept. It works to provide smart solutions to "embedded scene marketing" for alcohol brands with technology-enabled "alcohol terminal sales". Liquor is part of zhejiang monopoly technology ltd., a new retail innovation network enterprise in the white wine industry, an internet terminal enterprise. (c) building a retail platform for alcohol from factory to consumer levels, ease of service, lower operating costs and promotion. Since the beginning of the new era, china's economic development has shifted from a period of high growth to a stage of high-quality development, with changes in the white wine sector. When white wine meets a new retail, it is an excellent brand for a new retailed white wine, unlike the promotion and sale of traditional alcohol. Liquor directly focuses on the end of the consumption of white wine, vertically focuses on the target population through "scanning wine" and "scene interaction", providing higher-priced alcohol and water services to consumers, and creating a dynamic and fresh database for brand marketing, serving as a platform for alcohol information-sharing, consumption interaction and marketing outreach. The tradition of making chinese white wine is inherited and chinese white wine culture spread。