Volcom, it can also be called "diamond." it's a brand of u. S. House slipboards, surf-turn-turn-turn-turn-turn-talk. In 1991, the founders of volcom brands, richard woolcott and tucker hall, started a ski trip that would forever change their lives. Tucker quit his job, jumped into a car and travelled to nathan fletcher and gabriel. After four days of fresh snow, they were trapped and had to stay for an extra week, and they woke up two feet in the morning. This is their first real experience, and new ideas are emerging for skiing. After a ski trip, richard abandoned his job two weeks later. During tahoe's travel, he and tucker discussed the establishment of a clothing company, but never really did. Until the end of the spring, the idea of establishing a ski product company was raised, and the two started their business. It was based on three sports sites near them. The initial $5,000 came from richard's dad, who started the business. The company's first name was volcom, and the brand was created. The idea of its brand was born in that special era -- "the rebel generation." the brand spirit is popular and inspires the creative thinking of young people。