The little flying fish coalition introduced little flying fish as one of the brands of clothing under nanjing molar wisdom management ltd., born in 2004. Ever since, flying fish have been working on the concept of "price-for-people, value-for-money" business, working to create economically viable, naturally comfortable product structures. Over a nine-year period, over 200 small flying fish shops have spread rapidly to large and medium-sized cities in the country. Flying fish dress is one of the popularly popular fashion brands that provides consumers with high-priced clothing. Over the past nine years, the small flying fish have opened 205 shops in large and medium-sized cities in developed regions such as the north-east, south-west, east and central regions, following a business model of "direct and joint marketing". As the scale expands, the display of shops becomes more specialized and the goods become more abundant. In the future, small flying fish costumes will further upgrade quality, shape brand identity and strive to be one of the popularly popular fashionable. Brand identity: self-contained, casual, casual, leisure, sunshine, comfort product positioning: the target audience: young people 18-28 years of age with a focus on comfort, quality and benefit brand concept: promoting good quality and self-interest。