Shanghai seastar home textiles inc. Is a leading member enterprise of the mercury holdings group and an important founder of the modern chinese family business. After more than a decade of development, it has rapidly become a combination of r & d, design, production and sales, focusing on specialized, multi-brand enterprises in the domestic textile industry, the top three sectors of production, marketing, channel size and combined power. The shanghai city high technology enterprise review 2009 successfully landed at the shanghai stock exchange in 2017. In recent days, the mercury family has worked closely with different sectors to find a new path in order to increase the efficiency of the underground shop. On the line of transition, move sub-line physical stores to a greater extent, open up new marketing models for live broadcasts, bring a great deal of brand exposure through live broadcasts, interact with customers in the air, and maintain customer stickiness. At the beginning of march, the mercury family started a live-on-line new experience, with the director of the mercury family, lee yuji, in the airroom, being a supermassive anchor, carrying more goods than you can imagine. The three short live broadcasts of online and headquarters interactions with allies have accumulated more than 3. 5 million viewers, with sales exceeding 30 million, not only widening the possibilities for income generation in traditional physical stores under the epidemic, but also making it possible to sell goods in very low-flow, live human gas huts, and the vast client base of the mercury family. Mercuryers are actively engaged in online business models, not only live on multi-electrical platforms, but also more intensely in the direct marketing of micro-credit public and offline chains, and mercuryists are positioning their small programs as marketing tools that empower allies to digitize offline terminals. The mercury spooner public program, which came online during the outbreak, was broadcast live on a regular basis. While fostering consumer buying and viewing habits, additional time-limited buy-outs lead to microbusiness. The mercury family is actively pushing the door shop line for live broadcasting, with the help of headquarters, to set up a live bar in conjunction with the door shop business and live broadcasting features. The percentage of sales of small-scale shops has risen significantly, the advantages of online sales have been highlighted, and the multiplication of micro-business has accelerated the process of making small-scale programmes live。