The rutagraven brand product is located in a medium-high-end market, fashion, classic and elegant. The main consumer groups are those living in high-end residential areas, business buildings, high-end hotels, hotels, etc. In one type of city: business elites, government officials, business executives and high-end business people, aged between 20 and 55 years, with a focused targeting. This group has a high level of consumption for a wide range of high-end products, pursuing a high-end lifestyle, luxury appearances, dimness and heights, and the shirts in the market today often fail to meet the demands of high-end market consumers, who are attracted by the rutegreven brand with high-tech products and high-end positioning, while having its own production processing base and production standards line, offering improvements/increase in the quality of the product, making it possible for this segment of the consumer to wear a distinctive identity and position and feel comfortable, caring and qualified. In the country, the rutegreven brand has given priority to the introduction of a shirt user service manual to guide customers in product maintenance; free of charge for products above the 596-dollar price of "ruteleven" shirts; and the creation of client files, with individual cases and templates reserved for customers for one year, for customers engaged in "discretionary clothing" and with services such as delivery services, free cleaning of high-end shirts, etc., which have won a large number of faithful customers with quality services. Thus, the rutegreven brand is a high-quality group of high-level targets, high-temperature, high-transmission guides and high- and medium-level market positioning. The market concept of rutegreven's brand is: "branch promotion is centred on creation and brand sales are centred on service"。