As fishing is becoming more popular, many people are beginning to notice business opportunities, and in previous years there have been very few professional fishing shops. After several years, the fishing market has changed considerably, and the fishing market has begun to flourish. One of the powerful brands is west rock fishing, which has not only diversified products, but also rich activities, and which is increasingly demanding products. It is committed to professionalization and personalization. In addition to focusing on the quality of the product, western rock fishing gear is also important for the sale service sector, as service providers in fishing shops, who are not only sales personnel but also consultants and mentors of various products and equipment, are the only professionals in which customers feel the value of the goods in the shop. The appeal of a fishing shop depends largely on the quality of the consultants. Western rock fishing gears create a distinctive entity's brand, with professional consideration for renovations, product displays, brand introductions, training of leading purchasers, after-sale services, etc., occasional introductions of new gears, fish articles, campaign information releases, membership exchange forums, fish promotions, photos of membership events, video of membership events, various service items, club membership organization based on entity fishing shops, technical training in fishing activities, retrospection of activities, etc., and increase the impact of western rock fishing brands。