Gucci has been a classic and high-quality italian brand for over 70 years. Over the past decades, gucci has evolved from a family industry to a municipal company. Today, gucci becomes a company listed in new york and amsterdam, shared by a number of intellectuals of a private or institutional nature. The company was founded in 1921, when guccio gucci just returned from overseas work experience to his home country, italy, and opened his first shop in florence. Leather items manufactured mainly in extra florence crafts are sold. In a few short years, florence's specialized stores attracted a number of international customers with taste, and the success of the deletion prompted the rapid expansion of gucci's operations and the opening of a branch in rome in 1938 in via condotti. In the 1930s, guccio gucci founded azizenda individuale gucci, which was renamed societa anonima guccio gucci in 1939. Initially, her sons, aldo, ugo and vasco, all owned a small number of companies. And the fourth son, rodolfo, later abandoned his show career and joined the family business. Guccio gucci died in 1953, at a time when companies were in a well-known state, with shops all over the world, and gucci's products became more of a global love. In the 1980s, when the company began to experience difficult times, rodolfo gucci only took the chair of the company and handed over his business to his son maurizio, who began to restructure the company. In 1989, investcorp, a bahraini-based bank with operations in london and new york, acquired 50 per cent of the gucci shares held by aldo gucci and his associates, while maurizio gucci continued to hold 50 per cent of the remaining shares and continued to manage the company. Four years later, in august 1993, when gucci's business was at a high risk, maurizio gucci decided, in the interest of the company, to sell the remaining 50 per cent of its shares to investcorp and to leave the company officially. Thanks to good use of internal resources, gucci was able to recover from adversity in just three years. Domenico de sole and tom ford are important players in corporate transformation. De sole has been managing gucci american inc. Since 1984. He is familiar with the internal operations of the company and was appointed chairman and managing director of gucci group nv in 1995. Tom ford was appointed director of creatives and repositioned gucci. Owing to strong growth in financial and economic data, in october 1995 investcorp decided to market 48. 2 per cent of the shares of gucci group nv in new york and amsterdam and was well received by the market. Later, after five months, investcorp put the remaining 51. 8 per cent on the market, completely subtracting its gucci shares and transforming gucci into a decentralized company. On 24 november of the same year, gucci group nv (nyse and amsterdam:guc) acquired severin montres (the current gucci timepieces), a better international watch manufacturer and distributor. Severin montres and gucci have been working together for 23 years, developing well-managed distribution networks in the united states, canada, hong kong, the united kingdom and germany, as well as reliable distribution networks in other parts of the world, and it is significant that cash collections are meeting targets. The success of gucci was finally officially recognized in 1998, when the company was selected by european business press federal() from 4,000 companies as "european company of the year". The award reflects the extraordinary economic and financial performance of gucci, as well as the strategic deployments and managerial excellence of the company。