The hayes running shoes were set up in the capital of hebei province as a national sports dress brand with primary responsibility for the production and marketing of clothing, sports shoes, etc., with a major sports wind and a dynamic look. Since the establishment of the hears running shoes, he has maintained good faith and attempted to create a well-known chinese sports clothing brand, challenging foreign brands such as nike and adidas. Hayes' sneakers follow the "product-first" business concept, bringing comfort to their customers. Company sneakers, sneakers, clothing are rich in variety and affordable. As a well-known sports and clothing business in the country, hayes' sneakers have changed from being open to having the right location. The domestic high-end sports clothing market has been taken over by nike, adidas and li ning brands to enable businesses to develop in the long term, before entering the middle- and lower-end sports clothing market. It is with a unique business development strategy that the sales of hayes' running shoes are increasing at 20 per cent a year and their visibility is growing. Whatever the enterprise, it is necessary to have an entrepreneurial culture if it is to have a later dynamic. Harlem masters hit the national movement's clothing brands, stimulating increased domestic demand and the soft power of culture was fully reflected. Every year, hayes' sneakers pay attention to the prevailing trends in the international clothing market, and every month new products are introduced to improve competitiveness in a dynamic way of operating. The hayes sneakers study the foot type of the nation's people, hoping to develop a special one that belongs to the nation, increase the sense of shock-proofness and reduce the pressure on the knees when running. The brand emphasizes comfortable living, sports life, and healthy life, and hopes that these sports clothing and running shoes will help to feed healthy habits. Hayers' sneakers focus on product development, and nike and adidas have a high market share that is linked to the creation of business products. At r & d headquarters, professional r & d teams are formed, along with lay designers, from the internal structure of the product to its overall creation, so that the product is not inferior to the international brand. Hears also fully integrates sports with leisure, fashion and currents, and expands the distribution of products。