A series of products, such as gold fox shoes, production and wholesale sandals, single shoes, sneakers and cotton shoes, are mainly industrialized enterprises, with three main blocks of female, male and child shoes. The plant is located at the chinese shoe production base, winter ridge, with an area of approximately 10,000 square metres, with more than 500 employees, with two cold and adhesive water lines, three machine-filled water lines and various advanced production equipment. A pool of highly qualified personnel specialized in the footwear industry, with more than 20 design developers currently working in the plant, has been set up; systems for management, research and development, production, marketing and services are well established. As a well-known brand product, golden sea fox has its own brand development strategy. Good brand culture and advanced brand concepts have led to growing performance and enviable achievements. The choice of a golden fox is a choice of quality and taste. The newer international trend in popularization, manufacturing processes, and integration of chinese characteristics, the continuing innovation and upgrading of traditional and dignified styles, the emphasis on nature and comfort, and the full appreciation of the good work of consumers, are a good example of the elegance of the combination of personal pleasure and preparation. Golden sea fox, product development strategy, one step at a time, with quality winning, higher development achievements and a better future with brand development strategies!