Since its inception in 2002, the company has been working on the production of products for pregnant children, as well as on the operation and dissemination of newer information on pregnant babies, with a view to meeting the broad needs of mothers and infants. With the joint efforts of all employees, national agents and allies, the company is growing and growing, and currently has more than 20,000 square metres of office production, dozens of professional departments and nearly 1,000 employees. In recent years, the company has invested heavily in redevelopment, production and creation of the brands "baby of life" and "kissbb" for skin care during pregnancy and childbirth, as well as in the japanese high-end baby and child product brand "richell lichil", which has been successfully sold. After many years of rapid growth, we have advanced design concepts, advanced technological capabilities and extensive marketing experience. The company has been promoting the business approach of "linking, regional specialization" and currently has a large number of outlets, with over 200 stores and 400 stores. As a professional pregnant-child enterprise, the present-life baby advocates dedicated people-specific, district-specific, pragmatic accountability, hard-working, committed and united team spirit, and efforts to make the company's hardware and software, and its personnel styles a model within the industry. It is based on the idea of japanese-korean design, which is based on the principles of dignity, independence, self-confidence, harmony, a simple, fluent japanese-korean style, and an elegant and dynamic brand. In keeping with its own simplicity and atmosphere, and in close alignment with international trends, the fashion element is being applied in such a way that it both meets the demand of urban women for fashion and sustains the overall brand style, making it more viable。