In 1963, the young stefano luca, who grew up on the coast of naples, inherited his father's shoe sewing factory, and the young stanfano, who looked at the factory's 40s, were all hand-sewed shoes from the old luca era, and stanfano thought that if i had just asked my workers to do hand-sewed shoes for others, it would have been the father's way. He wanted to make his own shoes, but he was upset that his friend hilario in milan had invited him to watch the milan fashion show. So he came to milan by train and watched a fashion show, which gave him a great deal of shock, with a lot of luxury brands, such as armani, dolce & gabbana, prada and so on, showing the concept of fashion with a single geometry and little fabric, no longer as a pretentious and complex representation in his head. Back in naples, stanfano had all the impressions of milan’s fashion, and he thought, too, that there was a new fashion coming. If i could change the old impression of fashion, leather shoes, and make leather shoes with a simple, non-sophisticated style, it would win. So he added two words "zero" to the front of the shoe factory, which was simple, pure and full of the factory's full name: naples zero shoes sew. Priority was given to producing 200 pairs of leather shoes for sale in milan on his own train, without realizing that he had won a great deal, and that the small shoe factory in the southern italian city had been red. In 1966, stanfano changed the name of his shoe factory to italian zero skin shoes limited。