According to the professional sector, total sales in the chinese cosmetics market amounted to 100 billion yuan in 2015 and will reach 200 billion yuan in 2018. At present, the development of the cosmetics industry in china is firmly anchored in the traditional single-shop marketing model, with single products, no brand cohesion, no public acceptance by customers, and no support for popular demand. Skilan's cosmetics chain brings together over 100 well-known brands internationally and domestically, and in a market environment where supermarkets are overstretched, skilan is known for his distinctive personality and wide audience (covering almost all segments of the population); by contrast, the brand image of the domestic cosmetics store is rigid. The squilanmi cosmetics supermarket, an overseas international group established in june 2007 at a cost of $30 million in chinese holdings, is primarily responsible for the expansion and market development of cosmetics operations in the asia-pacific region. With more than 40 years of brand history at the group's headquarters and 15 years of licensing and chaining experience, squilan mei has integrated hundreds of internationally and domestically branded cosmetics products, offering quality, personal care and marketing services for women in asia and the pacific, aimed at building natural, healthy quality of life. In 2014, in order to make the skilan-mikry brand chain more robust in the great china, after nearly seven years of market build-up, the brand culture of zhuo, which seeks to achieve its goals, and zigilan, of overseas origin, is taking over the market in a brand new form, raising the banner of "presentation of physical and mental well-being" and supporting the rapid occupation of the market with the concept of "out-of-the-shop" marketing, multi-stereotype promotion and promotion of goods overvalue。