The pasifeng hotel is the new sharp fashion brand under the umbrella of the pelicans group, which gathers fashion, music, wine, intelligence in the same fashion life social hotel. In an effort to keep our guests on a tight and exhausting journey, pasifeng has designed a smart room, provides quality measures such as a fashion hall for the selection of wines and special cocktails, high-quality services, provides them with a comfortable accommodation environment, multiple areas of experience in a social interaction atmosphere, enables them to find people who share the same interests and share interesting stories, where they can charge, rest and relax. The pasifeng hotel usually chooses a more convenient location for its business guests, with rooms that are the main subject of the hotel, the lobby and conference rooms being a requirement for every pasifeng hotel; it is intended to be opened in the next few years in all the commercially developed cities in the country. Meeting the individualized needs of a new generation of consumers depends on product differentiation, with high-level differences between products coming from culture, finding a group of people who share similar values, attitudes, personality characteristics and interests, and interacting to form a community with specific labels. This feature of the new generation of consumers also dictates the need for hotel enterprises to pay more attention to the social attributes of hotel building space than to the use of functional properties, which is why "social hotels" have emerged this year. The pasifeng hotel is located in a high-end business guest, a white collar and middle-product consumer group, with high cultural standards. As the new product of a hotel like ours, the pasifeng hotel is more digitized, and more participatory in design to achieve a humanized service environment; the comfort of the environment itself, as well as the mental and physical feelings of the guests, will ultimately determine the choice of a client, and the environmental language of the hotel is a good communication for the guests。