Friends and friends introduction consumer group orientation: young men and women who are at the age of 18-35, and are dominated by around 25 years of age, pursuing fashion, romance, commitment, and personal attachment. Consumer market positioning: the market model is dominated by first- and second-line markets, with three types of markets, such as radiation, dominated by specialized stores and shops, and supported by a commercial model. Brand character: fashion, romance, lovers core advertisement: love and me, love friends! Brand consumer culture: spreading european-french romance and love, promoting the "friendly couples" brand into a consumer's heart of love and emotional demands. Brand core values: "culture of love" distributor. Love is priceless, and the cashier space for products increases。