The unique, individualized brand culture of zhang dynasty has a modern and scalding line of water production for the world's female shoe stream, exported to europe, the americas and the asian region. Zhang jia's shoe brand is located in guangzhou, where the company is a modern shoe company that combines design research and development, production sales, import and export trade. Zhang dynamite has complete operating structures and market resources in the areas of raw materials procurement, product manufacturing, logistics transport, channel construction and branding. The firm's strong supply chain control and resource consolidation capacity has allowed the brand under the flag to gain momentum in terminal competition. Currently, there are over 400 brand stores and supermarkets in the kahong shoe industry throughout the country. The style of zhuo dynasty shoes covers high- and middle-end fashion as well as popular fashion, and the core group of clients is dominated by female consumers aged 20-45. Zhang jio jia's shoes were set up in good faith to create a business approach to development and gained broad social recognition and trust. Such initiatives as the upgrading of brand influence, the consolidation of optimized resources, the upgrading of capacity to create, and the expansion of asian markets have made the company a major force in the development of chinese women's fashion industry. Shoes – the sun-and-dawn industry has brought many wise candidates to the table, and women’s shoes, the market, are the best. The chinese women's shoe industry has evolved from knowledge to maturity over the past decade. In 2009, total chinese women's shoe market consumption was 17 billion pairs and total market consumption reached 210 billion yuan, after which it rose rapidly at 12 per cent a year. It is conservatively estimated that the total consumption of women's shoes will exceed 26. 8 billion pairs by 2011, and the total market is expected to reach 54 billion yuan. During the international fashion week in paris, its research agency found that 60 per cent of the world's female shoes were manufactured in china and that, on that basis, the catch was reduced to 60 per cent in guangzhou. Since entering the chinese market, zhuo jia has been invited to a variety of advanced shoe exhibitions, which are the driving force of global fashion and popularity and are the object of competition。