The shandong kema automobile manufacturing company ltd., which covers over 1100 acres and has a total assets of $3 billion and over 3,000 employees, is a large commercial vehicle enterprise that combines r & d, production, sale and services, and a high-technology enterprise in shandong province. The main product is the "kema " vehicle, which covers the six main series of mini, light, medium and heavy cargo vehicles, as well as pickup trucks, specialized vehicles and new energy vehicles, with over 1,300 product announcements as determined by the ministry of industry and information technology. Companies take full advantage of high-tech technologies to upgrade traditional industries. On 30 october 2011, the 150,000 vehicles and spare parts production base project, with a value of $1. 83 billion, was put into operation, representing the country's state-of-the-art specialized vehicle production lines and detection lines, including robotic automatic welding for body welding, robotic automatic spraying for body coating, automation and environmentally friendly production. The company has established and operated a sound quality management system for the entire production and operation process, and the quality of the vehicle is relatively stable, based on a quality approach that "improves the careful planning, production of quality products, the provision of good services, and the pursuit of better and better upgrades". The kaima cargo car has been awarded many titles to shandong products and shandong trademarks; the company has been awarded honors such as "enterprise advanced collective", "shandong mechanical industries 100" and shandong management civilization advanced unit." the company has established 450 marketing outlets and after-sales services throughout the country, creating an efficient network of marketing services, with products sold out in 34 autonomous provinces and municipalities throughout the country. In parallel with deep domestic markets, products are exported to regions such as south-east asia, the middle east, south america and africa, opening up new market spaces for greater enterprise development. Following the "service first" approach, and in a spirit of "coherent" entrepreneurship, companies are committed to technology, marketing, services, management and improvement of product quality and employee quality, improving product market competitiveness, promoting the comprehensive development of micro, light, medium, heavy, specialized and new energy vehicles, and endeavouring to turn companies into commercial chinese car production enterprises。