The cse brand was created in may 2015, mainly to provide educational and training services for students who wish to pass for the civil service so that they can achieve good results. At present, public examination brands are being created in changsha, huail, changde, etc., where branches provide participants with early education training in more effective civil service examinations. In the course of many years of business, brands have developed a qualified educational reputation that truly enhances students ' academic performance. By 2016, there were more than 2,000 top and bottom-line candidates in the public competitive examination, and by 2019, this is enough to show that brand-making in the public competitive examination has been favoured and recognized by a larger number of participants at the time of its development, and that it is more stable in the market referral process. The development of brands has also led to the scientific operation of enterprises and, in 2018, hunanqi zakakot educational technology ltd. Was formally established as an enterprise development driven by an educational project and as a start-up of an educational approach to science and technology. At the same time, it has changed its name to quibhong. There is a clearer direction for development. The creation of a public examination brand is a very brand-driven educational and training enterprise that hopes to be able to learn by scientific training in order to export more young people with real material and to build a respectful educational platform that can truly achieve its own great development while helping others. The value of branding is that it is intended to be an honest way of doing business in a consistent manner, guided by practical educational theory, creative innovation in education on the ground, providing a broader development space for vocational training and innovative and iterative approaches to achieving training objectives in a simpler way。