The fashion mother and child chain is a well-known brand of the pregnant child industry that specializes in one stop shopping for pregnant mothers and children between the ages of 0 and 12 years, and providing a wide range of services. Since its establishment in 2005, and guided by the needs of its users, internet technology has been working on the creation of a multi-stop service for the delivery of food, supplies, toys, clothing, carbeds and swimming for pregnant mothers and children between the ages of 0 and 12 years. It also aims to create a national platform for services for the healthy growth of pregnant children. Early home-to-child bathing is based on traditional swimming therapy and is part of the water, road and space intelligence outreach programme. The movement and touch are used to stimulate the potential of the baby and to bring about physical, psychological and intellectual advancement. The parent community, which has been building up over the years, has successfully built up an internet smart application system, which has introduced new retail websites for mothers and children, such as the erp marketing system, the crm member marketing system, the o2o marketing system and the big data analysis model. The family's strong brand name and reputation in the industry is one of the brands of guangdong province's pregnant baby chain, a trusted brand of hundreds of thousands of baby families, recognized by the country's major product suppliers and various sectors of society. A comprehensive upgrading of brand image in 2016 and a new, unified vi/si image system highlight the more professional and internationalized brand image of parent-son communities. The parent community has a well-developed commodity supply chain and a scientifically structured logistics distribution system. The parent shop brings together tens of thousands of well-known branded commodities at home and abroad, building strategic partnerships with hundreds of pregnant child branders to achieve full product coverage for pregnant children. A well-developed logistics distribution system that meets the rapid distribution services of regional outlets enhances their competitiveness。