The concept of business "to stimulate the imagination, creativity of the child; to inspire wisdom and improve intelligence; to foster adaptability, social cohesion," and to implement chain management of unionized shops; to establish internal mechanisms for resource sharing and networking, such as research and development, management and marketing; and to harmonize logistics distribution, fashion shop design, professional staff training, with a view to fully enhancing and/or increasing the interests of association. The toy shop "bighead" offers a collection of entertainment, educational integration, offering dozens of brands, full 3c certifications, authentic authorizations for toy manufacturers, thousands of toy products, including wooden toys, velvet toys, plastic toys, electric toys and large outdoor toys. The products cover over 30 items, including philosophies, music, collages, electric appliances and more than 10 items. The first low-cost toy shops in the country have been built with a multi-product, low-discount sale point, using the unique channel advantage of the head-to-head, professional chain management operations team, e-commerce platforms, erp systems and advanced logistics systems. The number of well-known brands and product discounts, as well as the high quality of the product, are high, meeting the quality requirements of mother and child families everywhere, and creating more cash collections for affiliated businesses with the brand advantage of crediting. Data show that children under the age of six spend 15,000 hours with toys, which are also a major health hazard. Twenty-four hours after being played by children, the toy surface has an average of 35 bacterial drops per square centimetre, even including pathogens of infectious diseases such as dysentery, typhoid and influenza viruses. Owing to the long-standing reliance of our toy industry on stickers, there is a lack of capacity for autonomous creative design. This makes it difficult to deepen the market for medium- and high-end toys, which results in a disconnect between the structure of domestic toy products and the demand for them on the international market. Therefore, the integration of resources across sectors should be a new focus of our toy industry. The creative nature of toy products requires cultural content, which is lacking in most domestic toy companies, but is a powerful tool for building trust, and the country's toy industry currently lacks a cultural interface。