The flowers are branded as a unique aesthetic, local experience, and a global quality residential hotel characterized by a heart-service, more personal and more specialized than a hotel. There are now more than 1,500 open houses under contract and more than 6 million people are accommodated. Each of them is a uniquely noble work that integrates local cultures, is designed to be geographically rich, or is hidden in ancient towns, or lies between mountains and lakes, and integrates the dreams of the masters, the local context and the natural scenes, which are truly suitable for modern urban tourists and pursues the ideal of a return home. On 30 december 2019, a completely new membership system was introduced for travel, with a 3. 0 version of membership rights designed to improve user experience by covering the different needs of users before, during and after residence, around the central scene of the hotel。